Streamline Marketing with Admation: Projects & Approvals

What is Simple Admation?

Admation is a marketing project management and approval workflow solution that helps ad agencies and marketing teams manage their creative projects. It offers a single end-to-end solution to manage project briefing, documentation, workflows, review and feedback, online proofing and approvals, team collaboration, task and resource allocation. It has a DAM for management of brand and digital assets.

Simple’s Admation cuts across the entire marketing project process, streamlining processes, helping create strong, well-defined, template-driven briefs, simplifying and enabling collaboration. It has a powerful approval process that gives managers peace of mind knowing every asset that hits the market has been reviewed and correctly approved by stakeholders, so they can take their brand to the market confidently.

Simply put, Admation is a marketing project management software that manages campaigns start to finish.

 

Who uses Simple Admation?

Admation can be used by any business, across any industry, whether it is a small marketing team, ad agency or a full enterprise operation. Every business has different challenges. So we’ve built Admation to be a highly-configurable software, which can be customised to deal with any scale and level of complexity. It can be fine-tuned to deliver efficiencies and scale for any industry, market and type of operation, whether you are an SME, a large global corporation or a department within it.

Marketing Project Management software such as Admation is crucial for marketing teams working in highly regulated industries. They have to safeguard brand value, and so they need a high visibility process, but they also need build a culture of compliance from within, with strong approval workflow and accountability processes.

 

What challenges does Simple Admation solve?

By centralising digital workflow of creative assets, Simple Admation makes the process visible, manageable and compliant. In doing so, it solves some of the biggest challenges in marketing project management:

• Visibility over projects: If you can’t see it, you can’t fix it or control it. Marketing projects are naturally chaotic and traditional tools like spreadsheets and emails are simply not up to the task. By using Admation, managers can have visibility over the asset creation process, streamlining it, reducing touchpoints and driving efficiency. More important, they can keep their eye on the big picture – timelines, project status, resource utilisation, budgets and more, all with personalised visual dashboards.
• Inconsistent briefs: Marketing projects come in many shapes and sizes. That results in briefs being very different in the level of description and detail, impacting the quality of deliverables and marketing outcomes. Admation’s online templated brief building tools result in a strong start with a well-defined requirement and consistency of details. Features like inherited form fields, saved templates etc., drive speed and efficiency.
• Resource management: In a digitally accelerated world, speed is competitive advantage. That means making sure the right resources are available when needed. With the ability to see schedules, project status and budgets, managers know who is working on what and can allocate resources precisely. No more missed deadlines or budget blowouts.
• Approval workflow: With the spotlight on compliance, getting the right approvals without creating delays can be a slippery slope. A marketing approval workflow software like Admation solves this by creating a stringent multi-level approval process that ensures the asset is reviewed and approved at the right time. It makes the reviewers task easy by providing them with collated feedback, contextual information, risk calculators and checklists to help them make the right decision, every time.

 

What are the benefits of using Simple Admation?

• Create high-quality projects briefs: Admation’s online briefing forms allow users to create a project brief with customizable templates. Mandatory fields eliminate repetitive work, regardless of the type of campaign. This ensures that the right information is captured upfront.
• Stay on track: With Admation’s deadlines and reminders feature, you can set up project review and approval deadlines which are visible to all stakeholders to ensure that they deliver their feedback and approvals on time.
• Marketing approval workflow: Admation’s approvals pathway and checklist feature makes managing the marketing approval process easy. Approvals can be routed through a dedicated pathway. Stakeholders are prompted for feedback once a deliverable has been completed. They can use checklists for review, feedback and approval. Admation’s transparent system makes feedback and comments visible to all approved users which means that conflicting changes can be picked up early.
• Easy collaboration: Creating assets is all about teamwork. Without the right tools and processes it can result in confusion, reworks and delays. Admation’s on board collaborative tools combined with structured workflow, results in minimal touchpoints. Online editing and proofing tools lets reviewers markup changes and feedback, so there is complete clarity. Version control and audit trails record when and who made changes.
• Resource management: Admation’s personalised dashboards can display who is working on what, when tasks are due and their current status. Resources can be allocated more precisely and optimally. Team members can see the tasks they are assigned on their dashboards and are able to plan their time better.
• Digital asset management: Once assets are created, they need to be managed well. Admation provides a structure for approved assets to be organised, tagged, modified, repurposed and used. It sets permissions, manages licences and terms of use. It provides data on what is being used, by whom. Good digital asset management allows brand managers to extract the most out of their creative assets.