Manage Brand Assets with Simple's DAM Software

What is Simple Asset Manager?

The Simple Asset Manager is a repository of all your digital marketing assets. It provides a ‘single source of truth’, centralizing all digital content and brand assets, including logos, images, templates, videos, and brand guidelines, as well as creative files for print, outdoor and other media campaigns. 

The Simple Asset Manager is much more than a DAM that offers just storage. It manages digital assets with sophisticated AI-assissted tagging features so they can be found easily, it enables content to be repurposed with clever, feature-rich editing tools and it facilitates approvals with a robust templated process. It has risk mitigating features like setting expiry dates and reminders for licenses. It keeps managers informed on the history of assets including who uploaded it, when it was approved, and the assets usage who and when assets are accessed.  

Simply put, it is a Digital Asset Management software (DAM) that helps companies across all industries manage their brand assets and extract the most out of them. 

 

Why is Digital Asset Management important?

Creating top quality marketing assets is only half the battle. Managing them well and getting them into the right channels in the right formats swiftly is the other half. A good Digital Asset Management Software (DAM) does exactly this. 

In recent years, there has been an explosion of marketing channels. Digital assets have multiplied as companies try to make their presence felt across TV, print, web, social media and more. A single creative asset is often reformatted, localised and used across a range of media. Companies are accumulating a growing library of digital assets that cannot be managed without a powerful DAM solution built on the right technology platform.

Along with the growing number of digital assets and the short time-to-market, there is increasing pressure for brands to meet higher standards of compliance. A Digital Asset Management software with features that address all of these elements is crucial in building successful brands. 

 

What common challenges Simple’s Asset Manager solves?

Firstly, the Simple Asset Manager provides a ‘single source of truth’ and is a centralised repository of all approved digital marketing assets and collateral. Some of the common challenges it solves for brand and marketing teams include: 

• Safe use of assets: Simple’s Asset Manager allows controlled access to the latest assets, content and collateral relevant to the appropriate teams, eliminating the risk of unapproved content being distributed or published. 
• Quick, accurate search capability: In Simple’s DAM, assets are tagged with sophisticated AI, inbuilt facial recognition, automatic image tagging, and auto-tagging of bulk uploads with folder metadata. Assets are searchable by title, description, file type and automatically extracted metadata custom tags. You can create your own taxonomy to find content faster. 
• Safe sharing of large files: In the Simple Asset Manager, storage capacity is unlimited, so large files are not a problem. By using a DAM the need to transfer large files is eliminated. All stakeholders can securely access, edit and approve files within the software. This mitigates the risk of breach of confidentiality or format changes when large files are shared by email. 
• Managing video content: Simple Asset Manager enables you to manage videos, with the ability to view, manage and share a comprehensive range of files and formats. OCR enabled search allows images and videos to be found based on text embedded in them. Videos can be tagged, shared, edited and approved the same way as other content. 
• Ensuring a robust approval process: Simple’s much-lauded approval process allows you to create approval workflows to manage the review and approval of brand assets before they are finalised for publishing.  It provides approvers with contextual asset information with collaborative and review tools to approve quickly and with confidence. 
• Powerful collaborative tools: Asset Manager has integrated Microsoft Word editing and a range of other online markup tools which allows changes to be tracked, so there is an audit trail to provide security, visibility and version control. 

 

What are the main benefits of Digital Asset Management?

1. Organize content in one system: There’s been an explosion of marketing channels and companies’ digital assets have grown exponentially. This means that files are harder to find. A good DAM puts all files in a centralized location, with intuitive organisational logic, correctly tagged, so assets can be found easily. Assets, old and new can be repurposed, instead of being recreated each time. 
2. Streamline the workflow: A DAM that has on-board editing tools, collates feedback and has a robust approval process allows teams to work fast, with minimal touchpoints and produce high-quality assets. Easy collaboration results in quick turnarounds giving companies the competitive edge in getting their creatives into channels faster. 
3. Ensure brand consistency: A DAM aligns branding across managers, creators and communicators. Everyone uses a single well-tagged centralised source with simple search tools. Feature-rich process specifications helps calibrate the modifications of the brand within tightly formulated guidelines and with the right approvals. This ensures consistent, cohesive branding at all customer touchpoints – very important in a global and diverse market. 
4. Mitigate risk: Compliance and copyright adherence is more important than ever before. A DAM lets administrators control access of assets and privileges to different user groups. Using tools to set expiry dates on licenses, issuing guidelines to modify content etc., prevents violations and misuse of assets. Being compliant also requires several signoffs before an asset can hit the market, which a good approval process can deliver.