Frequently Asked Questions

What is Simple Admation?

Admation is a marketing project management and approval workflow solution that helps ad agencies and marketing teams manage their creative projects. It offers a single end-to-end solution to manage project briefing, documentation, workflows, review and feedback, online proofing and approvals, team collaboration, task and resource allocation. It has a DAM for management of brand and digital assets.

Simple’s Admation cuts across the entire marketing project process, streamlining processes, helping create strong, well-defined, template-driven briefs, simplifying and enabling collaboration. It has a powerful approval process that gives managers peace of mind knowing every asset that hits the market has been reviewed and correctly approved by stakeholders, so they can take their brand to the market confidently.

Simply put, Admation is a marketing project management software that manages campaigns start to finish.

 

Who uses Simple Admation?

Admation can be used by any business, across any industry, whether it is a small marketing team, ad agency or a full enterprise operation. Every business has different challenges. So we’ve built Admation to be a highly-configurable software, which can be customised to deal with any scale and level of complexity. It can be fine-tuned to deliver efficiencies and scale for any industry, market and type of operation, whether you are an SME, a large global corporation or a department within it.

Marketing Project Management software such as Admation is crucial for marketing teams working in highly regulated industries. They have to safeguard brand value, and so they need a high visibility process, but they also need build a culture of compliance from within, with strong approval workflow and accountability processes.

 

What challenges does Simple Admation solve?

By centralising digital workflow of creative assets, Simple Admation makes the process visible, manageable and compliant. In doing so, it solves some of the biggest challenges in marketing project management:

• Visibility over projects: If you can’t see it, you can’t fix it or control it. Marketing projects are naturally chaotic and traditional tools like spreadsheets and emails are simply not up to the task. By using Admation, managers can have visibility over the asset creation process, streamlining it, reducing touchpoints and driving efficiency. More important, they can keep their eye on the big picture – timelines, project status, resource utilisation, budgets and more, all with personalised visual dashboards.
• Inconsistent briefs: Marketing projects come in many shapes and sizes. That results in briefs being very different in the level of description and detail, impacting the quality of deliverables and marketing outcomes. Admation’s online templated brief building tools result in a strong start with a well-defined requirement and consistency of details. Features like inherited form fields, saved templates etc., drive speed and efficiency.
• Resource management: In a digitally accelerated world, speed is competitive advantage. That means making sure the right resources are available when needed. With the ability to see schedules, project status and budgets, managers know who is working on what and can allocate resources precisely. No more missed deadlines or budget blowouts.
• Approval workflow: With the spotlight on compliance, getting the right approvals without creating delays can be a slippery slope. A marketing approval workflow software like Admation solves this by creating a stringent multi-level approval process that ensures the asset is reviewed and approved at the right time. It makes the reviewers task easy by providing them with collated feedback, contextual information, risk calculators and checklists to help them make the right decision, every time.

 

What are the benefits of using Simple Admation?

• Create high-quality projects briefs: Admation’s online briefing forms allow users to create a project brief with customizable templates. Mandatory fields eliminate repetitive work, regardless of the type of campaign. This ensures that the right information is captured upfront.
• Stay on track: With Admation’s deadlines and reminders feature, you can set up project review and approval deadlines which are visible to all stakeholders to ensure that they deliver their feedback and approvals on time.
• Marketing approval workflow: Admation’s approvals pathway and checklist feature makes managing the marketing approval process easy. Approvals can be routed through a dedicated pathway. Stakeholders are prompted for feedback once a deliverable has been completed. They can use checklists for review, feedback and approval. Admation’s transparent system makes feedback and comments visible to all approved users which means that conflicting changes can be picked up early.
• Easy collaboration: Creating assets is all about teamwork. Without the right tools and processes it can result in confusion, reworks and delays. Admation’s on board collaborative tools combined with structured workflow, results in minimal touchpoints. Online editing and proofing tools lets reviewers markup changes and feedback, so there is complete clarity. Version control and audit trails record when and who made changes.
• Resource management: Admation’s personalised dashboards can display who is working on what, when tasks are due and their current status. Resources can be allocated more precisely and optimally. Team members can see the tasks they are assigned on their dashboards and are able to plan their time better.
• Digital asset management: Once assets are created, they need to be managed well. Admation provides a structure for approved assets to be organised, tagged, modified, repurposed and used. It sets permissions, manages licences and terms of use. It provides data on what is being used, by whom. Good digital asset management allows brand managers to extract the most out of their creative assets.

 

What is Simple Asset Manager?

The Simple Asset Manager is a repository of all your digital marketing assets. It provides a ‘single source of truth’, centralizing all digital content and brand assets, including logos, images, templates, videos, and brand guidelines, as well as creative files for print, outdoor and other media campaigns. 

The Simple Asset Manager is much more than a DAM that offers just storage. It manages digital assets with sophisticated AI-assissted tagging features so they can be found easily, it enables content to be repurposed with clever, feature-rich editing tools and it facilitates approvals with a robust templated process. It has risk mitigating features like setting expiry dates and reminders for licenses. It keeps managers informed on the history of assets including who uploaded it, when it was approved, and the assets usage who and when assets are accessed.  

Simply put, it is a Digital Asset Management software (DAM) that helps companies across all industries manage their brand assets and extract the most out of them. 

 

Why is Digital Asset Management important?

Creating top quality marketing assets is only half the battle. Managing them well and getting them into the right channels in the right formats swiftly is the other half. A good Digital Asset Management Software (DAM) does exactly this. 

In recent years, there has been an explosion of marketing channels. Digital assets have multiplied as companies try to make their presence felt across TV, print, web, social media and more. A single creative asset is often reformatted, localised and used across a range of media. Companies are accumulating a growing library of digital assets that cannot be managed without a powerful DAM solution built on the right technology platform.

Along with the growing number of digital assets and the short time-to-market, there is increasing pressure for brands to meet higher standards of compliance. A Digital Asset Management software with features that address all of these elements is crucial in building successful brands. 

 

What common challenges Simple’s Asset Manager solves?

Firstly, the Simple Asset Manager provides a ‘single source of truth’ and is a centralised repository of all approved digital marketing assets and collateral. Some of the common challenges it solves for brand and marketing teams include: 

• Safe use of assets: Simple’s Asset Manager allows controlled access to the latest assets, content and collateral relevant to the appropriate teams, eliminating the risk of unapproved content being distributed or published. 
• Quick, accurate search capability: In Simple’s DAM, assets are tagged with sophisticated AI, inbuilt facial recognition, automatic image tagging, and auto-tagging of bulk uploads with folder metadata. Assets are searchable by title, description, file type and automatically extracted metadata custom tags. You can create your own taxonomy to find content faster. 
• Safe sharing of large files: In the Simple Asset Manager, storage capacity is unlimited, so large files are not a problem. By using a DAM the need to transfer large files is eliminated. All stakeholders can securely access, edit and approve files within the software. This mitigates the risk of breach of confidentiality or format changes when large files are shared by email. 
• Managing video content: Simple Asset Manager enables you to manage videos, with the ability to view, manage and share a comprehensive range of files and formats. OCR enabled search allows images and videos to be found based on text embedded in them. Videos can be tagged, shared, edited and approved the same way as other content. 
• Ensuring a robust approval process: Simple’s much-lauded approval process allows you to create approval workflows to manage the review and approval of brand assets before they are finalised for publishing.  It provides approvers with contextual asset information with collaborative and review tools to approve quickly and with confidence. 
• Powerful collaborative tools: Asset Manager has integrated Microsoft Word editing and a range of other online markup tools which allows changes to be tracked, so there is an audit trail to provide security, visibility and version control. 

 

What are the main benefits of Digital Asset Management?

1. Organize content in one system: There’s been an explosion of marketing channels and companies’ digital assets have grown exponentially. This means that files are harder to find. A good DAM puts all files in a centralized location, with intuitive organisational logic, correctly tagged, so assets can be found easily. Assets, old and new can be repurposed, instead of being recreated each time. 
2. Streamline the workflow: A DAM that has on-board editing tools, collates feedback and has a robust approval process allows teams to work fast, with minimal touchpoints and produce high-quality assets. Easy collaboration results in quick turnarounds giving companies the competitive edge in getting their creatives into channels faster. 
3. Ensure brand consistency: A DAM aligns branding across managers, creators and communicators. Everyone uses a single well-tagged centralised source with simple search tools. Feature-rich process specifications helps calibrate the modifications of the brand within tightly formulated guidelines and with the right approvals. This ensures consistent, cohesive branding at all customer touchpoints – very important in a global and diverse market. 
4. Mitigate risk: Compliance and copyright adherence is more important than ever before. A DAM lets administrators control access of assets and privileges to different user groups. Using tools to set expiry dates on licenses, issuing guidelines to modify content etc., prevents violations and misuse of assets. Being compliant also requires several signoffs before an asset can hit the market, which a good approval process can deliver. 

 

What is Simple Retailpath?

Retailpath is a retail marketing solution with three tightly integrated modules:

• Retail Marketing PIM – A central repository that stores, organises and manages all your product information, including images and video, and integrates to your website, e-commerce and marketplaces.
• Retail Promotion Management – A module that helps build and approve content for all of your retail promotional activity – eDMs, catalogues, website promotions and marketplace events.
• Vendor Onboarding – An automated solution that sources product information from your supply chain with built-in quality assurance and enrichment workflows.

 

Who uses Simple Retailpath?

Product experiences and marketing promotions is created by the teamwork of several departments.

• Marketing Teams:
  Set up Promotions such as eDMs and catalogues. They select the appropriate template and invite the merchandise teams/buyers to add their products to the eDM and/or relevant catalogue pages. After merchandise teams have added products to a promotion, marketing reviews the product submissions and submits it to production for design refinement and final approval
• Merchandise Teams /Buyers:
  Their primary functions are to manage the products in their categories and to add products to promotions. Once products are added to a promotion, they can simply drag and drop them on to a template product spot. The merchandise teams use the Quickview Feature to view the promotion before it is briefed to the Studio with an online Mud Map.
• Production (External Agency / Internal Studio):
  Designers use the visual Studio Ready file that contains all of the promotional products with copy, images and pricing as the brief. The visual brief with content saves time as it removes the need to collate content and the visual nature expresses placement. This drives efficiency as it minimises touch points, revisions and multiple approvals.
• Digital / Web Teams:
  Extended web copy and images are maintained in the PIM and flow through to websites as new products are created and existing products are edited.
• Vendors:
  Vendors are invited to enrich their products uploading images, videos and detailed product information, attributes and specifications. Images pass through quality assurance to ensure that they meet the minimum specifications. This transfer of data can be manual or through an API aided integration.

 

Which are some of the challenges that Simple Retailpath solves?

E-commerce has become very fast paced and there is pressure to get products to market in very short time frames. The customer journey is more sophisticated and the online product buying experience needs to be compelling. This creates several challenges for merchandising, marketing and promotion teams.

• Rich Product Information:
  The more information provided about a product, the more informed the buying decision. The information has to be accurate, onbrand at multiple touchpoints and customised for different e-commerce marketplaces That’s why a powerful, sophisticated PIM is the first step in preparing products for e-commerce. A product library with high quality visuals – images and videos, clearly written product description, accurate product attributes allows merchandise, marketing and promotion teams to churn out great product experiences very swiftly and keep the inventory moving.
• Aligning information for Different Product Types:
  No two products are alike. Some products share common information while others have unique attributes. Retailpath allows for information to be created appropriately for different categories of products. Shared information – such as sizing information and colours for apparel, can be applied for a whole range of products easily, saving time and driving efficiency. Similarly information such as warranty, returns policy can be applied more selectively, while shipping details may be more universally applied.
• Consistent, Accurate Details:
  With products in so many channels and events/promotions by multiple teams, it’s important to ensure that only approved, updated and accurate product information is pushed. That needs a powerful PIM that synchronises data across channels. A single source of truth that does not involve error-prone manual data entry ensures accuracy of information. All teams source the same information from a central source, slicing and dicing it to their needs.
• Robust Approvals Process:
  With so much collaboration around promotion material, it’s important to have the right signoffs, and this can create a huge bottleneck, blowing out timelines and impacting competitiveness. Retailpath’s templated approval pathways ensure that every box is ticked and all parties sign-off on the final versions. This process is built for speed with online proofing and mark up tools, collated feedback and change logs.
• Marketplace Customisation:
  Selling through multiple marketplaces is the norm and products need to be presented in formats consistent with the platform. Retailpath allows for products information to be customised with functionalities like Cropping, Swatch creation, changing viewing sequence of product images. Mandatory information fields can be provided to enable customers to compare products.
• High Visibility, Single Solution
  Several vendors, large volume of products and retail marketing projects in the pipeline can be difficult to manage and control. Retailpath, with its powerful PIM, comprehensive promotion and vendor management modules, allows managers to have high visibility of the entire process with a single solution. Problems and bottlenecks can be sighted early and rectified quickly. Resources can be planned with data driven decisions and customised reporting helps keep an eye on important metrics.

 

What are the benefits of using Simple Retailpath?

A powerful PIM loaded with rich product information is an invaluable starting point for efficient e-commerce operations, creating experiential customer journeys and keeping inventory moving.

• Accurate product information, synched across retail channels
  Reduce errors by relying on a single source of truth (master database). Eliminate manual data input and updating. Ensure that regardless of the touchpoint, all your product information is consistent and on brand, ensuring a great product experience for customers
• Integrated data in multiple formats
  Speed up time to market with backward integration with vendor ERP to import product data. By validating the quality at upload, ensure that the information meets your quality standards. Push the approved product information swiftly into multiple marketplaces, merchants and POS for an unbeatable competitive edge.
• Simplified marketing promotions
  With a single, rich product database it’s easy for promotion teams to create marketing collateral such as eDMs, catalogues, flyers and brochures swiftly, on brand and compliant, further enhancing the customer journey and increasing sales.
• Decluttered operations
  Using a single online solution for product information, promotions and vendor managements eliminates the clutter of spreadsheets and multiple databases, creates a single, manageable process from vendor to marketplace.

 

What is Simple Brand Manager?

Admation’s Brand Manager is a comprehensive brand management software solution designed to help organisations centralise, store, and manage brand identity and assets efficiently. It acts as a structured, digital hub where businesses can house their brand guidelines, approved assets, and brand governance tools to ensure consistency across all marketing and communication channels. 

With Admation’s Brand Manager, businesses can: 

• Maintain live, accessible versions of brand guidelines instead of outdated PDFs. 

• Ensure that every stakeholder has access to the most current brand identity elements. 

• Manage logos, fonts, colours, and other branding components in a single, controlled environment. 

• Prevent inconsistencies by providing teams with an always-updated, interactive reference for branding materials. 

• Streamline compliance and approval workflows, ensuring only approved brand assets are used. 

 

Who uses Simple Brand Manager?

Marketing Teams

Ensure consistency across all campaigns by providing approved brand guidelines, assets, and design elements. With real-time access, teams can execute campaigns efficiently while maintaining brand integrity.

Brand Managers

Maintain brand integrity by ensuring teams and partners have instant access to approved assets and guidelines. Control how branding is applied internally and externally to keep messaging consistent.

Creative Agencies & External Partners

Give agencies and vendors secure access to the brand materials they need, without exposing unnecessary assets. Permissions ensure external partners can only view and download approved materials, maintaining brand control while enabling smooth collaboration.

New Employees

Simplify onboarding by giving new team members instant access to brand guidelines and approved materials. A structured hub ensures they quickly understand brand expectations and standards.

 

What are the benefits of using Simple Brand Manager?

• Create a single source of truth for logos, typography, colour palettes, and other branding elements.
• Ensure brand identity and assets remain accessible, consistent, and always up to date.
• Provide controlled access to internal teams, agencies, and partners without compromising security.
• Prevent outdated or unapproved branding materials from being used, ensuring alignment with brand strategy.
• Streamline compliance and approval workflows, reducing risk and ensuring all content remains on-brand.
• Improve collaboration by allowing marketing teams, designers, and external agencies to work with pre-approved assets in real time.