Key Dates & Automated Approval Reminders for Marketing Approvals
Managing creative projects involves multiple stakeholders, parallel tasks and tightly sequenced deadlines. Without a clear view of key dates, marketing teams can easily fall behind, miss handover points or create compliance risks. Admation centralises every milestone so marketing, creative, agency and compliance teams always know what’s due next.
Key Dates allow teams to set, standardise and automate project timelines across campaigns, deliverables and sub-projects. Automated Approval Reminders ensure reviewers respond on time without manual follow-ups, reducing stress, delays and administrative workload.
This feature is ideal for marketing teams, agencies, compliance groups and any organisation that manages recurring campaigns or multi-stage creative workflows.
What Problem Does This Feature Solve?
Campaigns stall when dates are unclear and stakeholders don’t act on time. Admation brings structure, visibility and accountability to every milestone and every approval deadline.
- Unclear Timelines
Teams struggle to coordinate work when project dates are scattered across emails, spreadsheets or individual calendars. - Missed Approval Deadlines
Approvals slip when reviewers forget to respond, creating downstream delays and rushed production phases. - Manual Follow-Ups
Project managers spend unnecessary time chasing stakeholders rather than progressing creative work. - Multiple Date Versions
Different teams reference different timelines, causing confusion around supply deadlines, launch dates and presentation milestones. - Lack of Workflow Visibility
Without centralised dates, stakeholders cannot prioritise or see upcoming workload pressure. - Inconsistent Planning
Teams estimate timelines differently, making it difficult to forecast delivery times or manage expectations. - Compliance Risks
Late approvals or overlooked dates increase the risk of running unapproved or outdated marketing assets.
What Is the Feature?
Key Dates & Automated Approval Reminders provide a unified system for setting, managing and automating marketing project timelines. Teams can configure default and custom dates, create templates, display milestones in calendar or lane views, and link all project dates to briefs and deliverables for consistent planning.
Integrated automated reminders ensure approvers receive timed notifications before deadlines, reducing delays and improving workflow reliability across marketing approvals.
Key Features
Centralised Key Date Management
Store start dates, end dates, supply deadlines, live dates and custom milestones in one structured workflow.
Custom Key Date Types
Create organisation-specific milestones such as design, build, presentation or internal review dates.
Key Date Templates
Standardise campaign planning by loading pre-configured templates that estimate timelines automatically.
Linked Project & Brief Dates
Sync key dates with briefing templates so information stays consistent across the platform.
Structured Calendar & Lane Views
View projects in weekly, monthly or lane-based calendars for clear visibility over upcoming deadlines.
Automated Approval Deadline Reminders
Schedule up to three automated reminders that notify approvers when deadlines approach and feedback is still outstanding.
Editable Approval Deadlines
Update deadlines mid-workflow and notify reviewers who still need to respond.
Real-Time Approval Notifications
Receive an update every time an approval level is completed or changes are requested.
Leave Awareness for Approvers
Identify when a stakeholder is scheduled for leave to avoid sending approvals to unavailable reviewers.
Manual Reminders On Demand
Send one-click reminders to all or selected reviewers when additional follow-up is required.
PDF Calendar Export
Download a full project date calendar as a PDF to support offline reviews or stakeholder presentations.
Date Range Support for Complex Workflows
Create start/end ranges for tasks with multi-day duration, calculated automatically around weekends and holidays.
Key Benefits
Stronger Deadline Visibility
Everyone works from the same source of truth, ensuring all stakeholders understand upcoming deadlines and project milestones.
Fewer Approval Delays
Automated reminders and editable deadlines keep reviews moving, helping teams deliver campaigns on time.
Less Administrative Chasing
Project managers save hours each week by eliminating manual follow-ups across email, chat and spreadsheets.
Greater Marketing Compliance
Timely approvals reduce the risk of outdated, incorrect or non-compliant content entering market.
Consistent Project Planning
Teams apply repeatable templates that improve forecasting and reduce planning variability across campaign types.
Improved Stakeholder Accountability
Real-time notifications and deadline visibility ensure everyone knows when work is due and what requires attention.
More Controlled Workload Management
Calendar and lane views reveal periods of peak activity so teams can adjust workloads proactively.
Clearer Agency Collaboration
Shared deadlines and reminders ensure agencies, suppliers and internal teams understand expectations and timelines.
How It Works
- Set Up Key Dates
Define project start, end, supply and live dates, along with any custom milestones required for your workflow. - Apply Templates
Load date templates to instantly populate structured timelines and estimate start or finish dates automatically. - Add Approval Deadlines
Set approval due dates for each stage of the workflow, including the option to schedule automated reminders. - Monitor Workflow Progress
Track date-driven progress across calendars, lane views and project summaries to understand what’s due next. - Review & Follow Up
Use automated notifications or manual reminder options to keep approvers engaged and ensure timely reviews. - Adjust & Refine Dates
Edit deadlines, update reminders or revise templates as projects evolve, ensuring the timeline stays accurate.
Use Cases
Marketing Teams
Manage campaign milestones and approvals in one system to improve delivery reliability.
Creative Agencies
Coordinate production, client reviews and internal deadlines using structured date templates.
Compliance Teams
Monitor approval deadlines to ensure all regulated content is reviewed before it reaches market.
Retail & eCommerce
Plan seasonal campaigns with recurring templates and clear visibility over volume and timing.
Brand & Content Teams
Ensure consistent workflows for large multi-channel content programs.
Challenges Key Dates & Reminders Solve
Unclear Key Dates
Marketing teams struggle when important milestones sit in emails or spreadsheets, making it difficult to coordinate work, prioritise tasks and meet campaign deadlines consistently.
Missed Approval Deadlines
Without automated approval reminders, stakeholders often forget to review work, slowing the creative workflow and increasing the risk of rushed production or non-compliant content.
Manual Follow-Up Burden
Project managers waste hours chasing reviewers for feedback. Automated reminders reduce this admin workload and prevent unnecessary delays across marketing approvals.
Inconsistent Timeline Planning
Different teams estimate dates independently, creating misalignment across creative, marketing and compliance workflows. Key date templates deliver standardised, predictable project planning.
Limited Visibility Over Workload
When key dates are scattered across tools, teams lack clear visibility of what’s due next. Centralised dates provide clarity for scheduling and resource planning.
Approval Bottlenecks
Slow responses from reviewers stall project momentum. Automated reminders and editable deadlines ensure stakeholders act on time and maintain workflow continuity.
Compliance Risks From Delays
Late approvals or missed review points increase the risk of running outdated, incorrect or non-compliant assets. Clear deadlines help maintain marketing compliance.
Difficulty Coordinating Multiple Stakeholders
Large teams struggle to stay aligned across parallel deliverables. Shared key dates ensure every stakeholder understands expectations and upcoming milestones.