Simple: Marketing Software That Helps Teams Create, Approve and Deliver

What is Simple? 

Simple is a marketing software company that builds specialised platforms for marketing teams, creative studios, retail brands, and regulated organisations. The Simple suite comprises four products: Simple Admation, a complete marketing workflow and approval platform; Simple Asset Manager, a digital asset management platform; Simple Retailpath, a retail marketing platform connecting PIM, promotion production and vendor onboarding; and Simple Brand Manager, a centralised brand identity and guidelines hub. The products can be used independently or together as an integrated suite. 

 

What products does Simple offer? 

Simple offers four marketing software products. Simple Admation covers marketing project management, approval workflow, online proofing, compliance, and resource management for campaign teams. Simple Asset Manager is a digital asset management platform for storing, organising and distributing brand and campaign assets. Simple Retailpath is a retail marketing platform covering product information management, promotion production and vendor onboarding. Simple Brand Manager is a brand identity hub for managing live brand guidelines, approved assets and brand governance. See the full product overview or explore solutions by category. 

 

What is the difference between Simple Admation and Simple Asset Manager? 

Simple Admation is a marketing workflow platform — it manages the production process from brief to final approved asset, including project management, task assignment, online proofing, approval routing, compliance checklists and audit trails. Simple Asset Manager is a digital asset management (DAM) platform — it stores, organises and distributes the completed, approved assets that come out of that process. Many organisations use both: Admation manages the production and approval workflow, Asset Manager manages the resulting asset library. Both integrate with each other and with Simple Brand Manager for end-to-end brand and campaign governance. 

 

What industries does Simple serve? 

Simple’s products are used across a range of industries, with particular strength in regulated sectors where compliance documentation and approval governance are critical. Key industries include financial services and insurance, where marketing compliance with ASIC, APRA and related regulatory frameworks is a legal requirement; health and pharmaceuticals, where TGA advertising standards apply; retail and e-commerce, where high-volume promotion production and product information management are priorities; and ad and creative agencies managing structured client approval processes across multiple accounts simultaneously. 

 

Is Simple software suitable for regulated industries? 

Yes. Simple Admation is specifically designed to meet the compliance and governance requirements of regulated marketing environments. It provides mandatory approval pathways that cannot be bypassed, approval checklists that require reviewers to confirm compliance steps before sign-off is given, and an automatic audit trail that records every review action with a timestamp and user attribution — exportable for regulatory submission. Simple is used by marketing teams at Bupa, HESTA, NIB, Bendigo Bank, Bank Australia, Hollard, and RACV across financial services and health and insurance sectors. For a complete guide to marketing compliance requirements in Australia, see Marketing Compliance: The Complete Guide. 

 

How does Simple pricing work? 

Simple’s products are priced based on the specific platform, the number of users, and the configuration required for your team’s workflow. Pricing is available on request — contact the Simple team or visit the pricing page to discuss your requirements. Most teams begin with a discovery call to identify which products are the right fit before pricing is confirmed.