As the marketing industry grows increasingly fast-paced, with the expectation of producing more content and campaigns across a growing number of channels, burnout is becoming more common, and many marketers are considering leaving the industry, as reported by Forbes.
In light of this, it's clear that adopting the best tools, processes, and culture to support marketing and creative teams is essential. Businesses still relying on outdated systems such as email and spreadsheets, and managing projects without dedicated creative project management tools, need to consider the negative impact these inadequate tools can have.
To improve efficiency and better support your most valuable assets, your people, it's worth exploring more advanced, collaborative tools.
Read more Spreadsheets have traditionally been used by marketing teams and ad agencies to track approvals, manage resources and timelines, allocate tasks and more. But recently the demands on marketing teams and agencies have increased and the needs of their clients have changed, so the tools traditionally used are not longer suitable for managing creative projects.
Unfortunately, spreadsheet programs like Excel or Google Sheets lack the flexibility to manage project resources in the modern world. As the industry has evolved, creative teams have found they are managing increased volumes of clients, projects and up-to-date information and spreadsheets are no longer able to keep up. They quickly become inaccurate, inefficient, and ineffective. That's where marketing project management software comes in.
Admation is a marketing project management software that allows you to manage your projects and resources with ease. Rather than using inflexible spreadsheets to try and keep track of deadlines or liaise with external stakeholders, admation integrates your project management with your resource, asset, and approval management in the one easy-to-use software.
If you're still following the old school path of using spreadsheets, potentially wasting precious time or risking more mistakes, here's why marketing project management software is better than using spreadsheets.
Read more When one mentions project management, the first thing that comes to mind is IT or construction. What people don't realize is that project management is no longer the exclusive domain of these industries and that other industries are using it too.
So, considering this, can teams manage creative projects in this way? Indeed, they can, and many are successful in making their creative projects more efficient and productive.
But what exactly is creative project management and how does it work? What creative project management tools are there to help teams streamline their processes? Lets' delve into these and other questions in more detail.
What Is Creative Project Management?
Creative project management is simply project management in the creative industry. To give a wider definition, it's a process that teams use to organize and manage creative projects, while also nurturing the more organic way that creative ideas come to life.
In other words, with creative project management, teams follow a process that streamlines their work, but leaves room for creativity. In contrast, traditional project management processes plan, execute, and control the work in a fairly rigid process that doesn't leave much scope for this.
And that's where the biggest difference between traditional project management and creative project management lies.
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