Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after abuoyant post Covid-19 market we have moved into tougher times with a recession looming and competition increasing. As a result, marketers constantly need to find innovative ways to reach their audience and make an impact.
Yet, despite more competition, marketing budgets are declining sharply. So, in a sense, marketers are now working harder than before. The thing is, however, they should work smarter. If they can, they'll be more efficient and productive even with the challenges they're facing. To work smarter, though, they need the right tools. Read more Marketing teams were once relatively stable structures with brand and direct marketing teams, perhaps a communications or events team, and a few agency partners. That has changed with the addition of significant digital, content and social requirements, perhaps a customer experience or sales function, data management requirements, product marketing, a plethora of smaller agency partners, and so on. These days marketing team restructures occur relatively often: every couple of years, if not more frequently.This is driven by many factors: the advent of new channels and the resulting adoption of new marketing tactics and disciplines, the emergence of agility as a desirable marketing quality, new technology that enables centralised data management, and changing corporate strategies and structures.
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