Retail Marketing: Single Solution From Vendor to Market
Accelerate the product journey from vendor to marketplace. Store and manage product images, videos, descriptions, specifications and attributes in a central repository. Keep the inventory moving swiftly by simplifying marketing promotions with templates and predefined pathways to create stunning collateral for great customer experience. Integrate vendors, merchandising and marketing in one single solution.
Synch Product information
A single, richly described product catalogue, updated, approved and used across multiple teams, and e-commerce channels.
Create experiential customer journeys by swiftly designing and publishing eDMs and catalogues, with templated production and approval pathways.
Start with complete product description from vendors. Connect them so they can add product data, specifications, descriptions and SKU-level information.
Data and Reporting
Get a view of the entire production process, know the exact status of each retail marketing product, track progress and timelines. Plan for new products.
Managing Retail Marketing with Retailpath
Create a Rich Product Library
• Manage product catalogue: Define, template and cluster all the information accompanying the product. Images, videos and audio. Add in product data, description, specifications, SKU, cost and pricing. Quick views enable users to see the product with all the available accompanying data. Create a downloadable marketing profile for each product, stored, organised and managed in a central repository.
• Organise product data: Products come in all shapes and sizes and have varying amounts of information. Often group of products share the same data – maybe colours and sizes. Other products may have a set of unique attributes. Template, organise, store and manage the data to save time for your teams.
• Enhance quality of data: The catalogue is a single resource used by several merchandise and marketing teams. It’s vital to ensure that only the highest quality content is created. Ensure products are accompanied by all mandatory data that enables product comparison. Prompt vendors if images are not the right quality, size or format.
• Flexible product data use: The PIM catalogue contains every piece of information available for a product. Teams can choose the product information most relevant to their promotion, purpose or e-commerce channel. Print catalogues may need just image and price, while a web version of the product would need the full set of product attributes and several images, and POS may need SKU level information in addition to other data.
Generate marketing Products Easily
• Retail marketing activity: Template driven set up for initiating a retail marketing activity ensures that all information is captured upfront in a consistent format. Name the event, set key dates and add pages. Provide the team and approvers with all the detail necessary.
• Assign templated pages: Template pages can be assigned to Merchandise teams based on product grouping, say fridges and microwaves for an appliances company, or T-shirts and dresses for an apparel company. Information to be inputted in the templates is customised based on product categories.
• Create Mud Maps: Assigned pre-designed templates can be very quickly populated by selecting ready and approved products from the PIM, using drag and drop functionality to populate the template, and creating a Mud Map. This provides merchandise/buyer teams with a visual for the page - the images, information etc before it is sent off to be designed and approved.
• Create eDMs and Catalogues: Create a complete experiential customer journey by easily churning out a range of promotional material quickly. eDM, catalogue, brochure or flyer templates empowers teams to produce marketing assets that keeps the inventory moving.
Streamline Approval Processes
• Quickview Reviews: Review tools enables merchandise teams to review the product offers. Visual preview allows them to refine their product selection and offers in real time so they can respond quickly to competitors and include new products.
• Studio Ready Briefs: Putting design at the end of the content selection process reduces touchpoints and drives huge efficiencies. After populating the template with reviewed and finalised content, and creating the Mud Map in the InDesign format with the right copy, images and font, the Design Studio has all the information they need to design the final product.
• Managed Approval Process: Promotional material is created by multiple teams across several departments, all of who need to sign off on the final product for quality and compliance. Once the Design Studio has polished the Studio Ready Brief, it can be sent back to the merchandise teams for their approval. A multi-tiered and/or parallel approval pathway steers the products into getting every signoff needed.
• Change Logs and Summaries: A slow approval process can become a real liability when you need to get your products to market quickly. Simplify and streamline this process by automating approval routes, sending notifications and setting deadlines. Provide mark-up, editing and proofing tools so there’s clarity on what needs to be done. Collate feedback, create change summaries, so it can all be addressed in one go, reducing touchpoints and revision counts. Change logs keep a consolidated record of changes made, where new assets were used etc.
Power E-commerce with Automation
• Product Onboarding: Once Merchandise has sourced a product, they can request product data and information from the vendor manually or by integrating into the vendor database via an API. The vendor can thus provide images, description, specifications, variations, etc. If the information does not come through in the right format, the vendor is automatically prompted for the correct one. For instance, images are validated at upload for quality specifications.
• Enable self-serve: Since the PIM is a central repository that serves several teams and uses, it’s handy to allow some degree of customisation. Use built in tools like cropping and swatch creation which give retail teams enough flexibility to self-serve, customise content and stay on brand without sending it back to the design department or outside agencies, which is expensive and time consuming.
• Marketplace Integration: Put your products on your website, merchant sites, e-commerce marketplaces such as Amazon, Ebay and Catch by easily customising content to meet their formats. Simplify, streamline and automate processes to your products from the PIM quickly in the appropriate formats, creating the right customer journey so your inventory moves fast.
• Data and Reporting: Use a wide range of reports to keep track of retail marketing production in the pipeline. Stay informed on the status of each, spot the red flags and potential delays early and rectify timely. Keep track of metrics important to you by customising reports. Plan for resources by having visibility over the entire process.