Improve your Marketing Output by Nailing your Creative Briefs with admation

By Jodie Byass


In today's dynamic and competitive marketing landscape, achieving outstanding results requires a strategic approach and the right tools. While brilliant ideas and talented individuals are crucial, marketers must also focus on optimizing their processes to overcome challenges and stay ahead of the curve. One vital aspect that significantly impacts marketing success is the creative brief, which serves as the foundation for all marketing projects, ensuring alignment and driving exceptional outcomes.

Understanding the Power of an Effective Creative Brief

A well-crafted creative brief holds immense power, influencing the entire production process and ultimately shaping the quality and impact of your marketing campaigns. However, many marketers often rush through the brief, eager to dive into execution, leading to a host of issues, including information gaps, wasted time, increased revisions, missed deadlines, and compromised campaign effectiveness. To combat these challenges, it is crucial to slow down, focus on comprehensive briefs, and adopt modern solutions that streamline the briefing process.

Marketing Outcomes


Streamline and Enhance Briefing with Admation

Admation, a leading approval workflow software, empowers marketers to master their creative briefs, enabling them to commence creative projects with confidence and achieve ultimate satisfaction. Let's explore how Admation's features revolutionize the briefing process and elevate marketing output:


  1. Capture Critical Details with Admation's Online Briefing Forms

Admation's online briefing forms provide a structured and organized approach to initiating marketing campaigns. Gone are the days of fragmented conversations or incomplete briefs via emails. Admation's comprehensive forms ensure that stakeholders fill in all the necessary information, including project overviews, budgets, milestones, keywords, tags, and attachments. By capturing critical details upfront, marketers can eliminate guesswork, ensure clarity, and avoid time-consuming back-and-forth communication. The result? A solid foundation for successful projects.


  • Enhanced communication and alignment among stakeholders.
  • Minimized delays and guesswork during project execution.
  • Improved accuracy and understanding of project requirements.


  1. Ensure Accuracy and Clarity with Admation's Brief Approvals

Admation's brief approvals feature revolutionizes the way marketers obtain endorsement and consensus on creative briefs. Instead of chasing stakeholders for feedback or clarifications after the fact, Admation enables users to send the brief through a quick approval process. Nominated stakeholders can easily review and provide their input, ensuring that everyone is on the same page before any work commences. This proactive approach minimizes the need for excessive revisions, prevents misunderstandings, and accelerates project timelines.


  • Elimination of post-brief information chasing.
  • Improved collaboration and buy-in from all stakeholders.
  • Reduced artwork revisions and subsequent delays.


  1. Boost Efficiency with Admation's Brief Templates

Marketers often find themselves working on similar campaign types repeatedly. Admation's brief templates feature saves valuable time by allowing users to create reusable templates for specific campaign types. With just a few clicks, marketers can generate a comprehensive brief with pre-populated information, eliminating the need to enter repetitive details for every new project. This time-saving feature enables marketers to juggle multiple marketing projects seamlessly while maintaining consistency and accuracy across campaigns.


  • Increased productivity and efficiency in project initiation.
  • Consistency in brief content and structure.
  • Simplified project setup for recurring campaign types.


  1. Centralize Creative Briefs in Admation's Approval Workflow Software

Admation serves as a centralized platform, acting as a hub for all project-related documents and files, including creative briefs. By storing all briefs within Admation, marketers gain easy access to their complete history, ensuring a comprehensive audit trail of their marketing work. This centralized approach eliminates the risk of losing vital brief documentation or communication, fostering accountability and facilitating efficient collaboration.


  • Seamless access to historical briefs and project records.
  • Enhanced project transparency and accountability.
  • Improved collaboration and knowledge sharing.


Discover the Power of Admation Today!

To revolutionize your briefing process, unlock the potential of advanced creative brief solutions, and elevate your marketing output, schedule a live demo of Admation today. Embrace the current marketing trends and challenges head-on, and experience the transformational benefits of streamlined briefs and efficient collaboration.

Call to action