Marketing Resource Management (MRM) Software
Unlock the full potential of your marketing team with Simple’s Marketing Resource Management (MRM) software. Our MRM solution helps you allocate resources efficiently, improve team productivity, and streamline workflows across all your marketing efforts. Plan department capacity, track utilisation, and monitor performance with real-time calendars, schedules, and timesheets. Get your marketing assets into market faster with better control, visibility, and ROI.
Connect Your Team. Stay Organised.
Enable marketing departments to collaborate on all campaigns in one shared space. MRM tools create a central hub where teams can review, modify, and finalise creative and digital assets with fewer touchpoints. Collect feedback in a single source of truth and simplify reworks with review, markup, and proofing tools that speed up the approval process.
See More Clearly. Plan More Effectively.
Ditch the spreadsheets and get a real-time view of your resources with MRM systems. View project lists, Kanban boards, and shared calendars to understand what your teams are working on, who has capacity, and which skills are available. Plan marketing campaigns strategically with accurate resource allocation and clear project timelines.
Work Smarter. Manage Capacity.
Optimise resource allocation with customised templates and task assignment tools. Create, schedule, and allocate work in just a few clicks, freeing your team from ad hoc requests and shifting priorities. MRM software helps marketing operations teams maintain capacity plans, reassign tasks easily, and keep campaign timelines on track.
Better Data. Better Decisions.
Use data-driven insights to improve marketing performance. MRM solutions capture billable and non-billable hours, compare planned budgets with actual spend, and provide real-time analytics so creative teams and ad agencies can measure campaign performance. With robust reporting tools, you can analyse past performance, forecast future capacity, and optimise budgets for maximum ROI.
Our Customers
Oversee Resource Use Across Campaigns
• Department Dashboard: View what each team member is working on, track progress, and prepare for upcoming projects by aligning resources or bringing in freelance support.
• Capacity Notifications: Get alerts when a resource or skill is at capacity so you can plan ahead and keep marketing campaigns on schedule.
• Visual Charts: Use Gantt charts and dashboards for a live, visual snapshot of workloads to balance resources and avoid bottlenecks.
• Data & Reporting: Generate reports on marketing performance, resource utilisation, ROI, and under-utilised capacity to inform future planning.
Simplify and Streamline Task Management
• Create Tasks: Build tasks with templated forms that include briefs, deadlines, and required approvals. Attach relevant links or digital assets to improve delivery quality.
• Assign tasks: Easily assign and reassign work by viewing resource availability and dragging tasks into calendars.
• Capture Time Data: Track time spent with built-in timers and online timesheets, giving visibility into project costs and productivity.
• Scheduling: Plan work with confidence by viewing resource schedules and allocating the right skills to the right projects at the right time.
Monitor Productivity to Drive Efficiencies
• Monitor Productivity: Understand task duration and efficiency to plan future projects more accurately.
• Task Management: Give every team member a clear view of their tasks in daily, weekly, or monthly views to improve focus and accountability.
• Capacity Planning: Use MRM software to forecast future workload requirements and ensure the right mix of skills is available for upcoming campaigns.
• Project Metrics: View a snapshot of total available hours across projects and departments and compare performance over time.
Marketing Resource Management Features
Calendars & Key Dates
Plan campaigns and track key dates across projects with shared team calendars to keep marketing efforts aligned.
Kanban Board
Visualise marketing workflows, move tasks through stages, and keep projects on track with an intuitive board view.
Act on Behalf
Allow managers or traffic leads to reassign and manage tasks on behalf of other team members to keep projects moving.
Assign Tasks
Allocate work quickly using drag-and-drop task assignment and view availability in resource calendars to optimise resource allocation.
Reserve Job / Task
Reserve time slots or critical resources for upcoming marketing campaigns to ensure availability and prevent scheduling conflicts.
Briefs & Online Briefs
Capture campaign requirements in templated briefs and store them with related tasks and marketing assets for easy reference.
Tasks
Create, schedule, and manage tasks with due dates, attachments, and approvals to streamline workflows.
Capacity & Resource Allocation
View department capacity in real time and distribute workloads evenly across your marketing team to improve productivity.
Resource Templates
Build reusable task templates for recurring marketing activities and streamline project timelines.
Budgeting & Marketing Budgets
Plan, track, and compare planned versus actual spend to keep campaigns on budget and measure ROI.
Business as Usual (BAU)
Track everyday marketing operations alongside campaign work to ensure nothing slips through the cracks.
Reminders & Notifications
Receive automated reminders to approve tasks, complete work, and keep campaign timelines on schedule.
Schedule Meetings
Coordinate internal and external meetings, link agendas to tasks, and keep your marketing team aligned.
Reporting
Generate reports on utilisation, project progress, and marketing performance with data visualisation tools.
Gantt Charts
Get a visual view of project timelines and capacity usage to support planning and avoid resource bottlenecks.
Schedule Tasks & Projects
Build and adjust project schedules in real time, balancing workloads and ensuring deadlines are met.
Frequently Asked Questions
What is Marketing Resource Management (MRM)?
Marketing Resource Management (MRM) is the discipline of planning, allocating, and managing marketing resources — including people, budgets, and marketing materials — to deliver campaigns efficiently. A marketing resource management solution centralises capacity planning, scheduling, project management, and digital asset management so marketing departments can streamline workflows and improve marketing performance.
Why do marketing teams need an MRM solution?
Marketing teams use MRM tools to replace manual spreadsheets with a single hub for capacity planning, task management, and resource allocation. This helps teams improve processes, balance workloads, and ensure marketing budgets are used effectively across campaigns.
How does MRM improve resource allocation and marketing performance?
MRM systems give real-time visibility into who is available, track utilisation, and provide alerts when teams are near capacity. Managers can capture baselines for budgets, compare planned versus actual spend, and analyse past campaign data to optimise future projects. This leads to better decision-making, stronger project timelines, and improved marketing performance.
What are the benefits of MRM solutions?
A marketing resource management solution helps marketing operations teams improve processes, streamline workflows, and deliver campaigns more efficiently. By centralising resource allocation, task management, and digital asset management, MRM tools give marketing departments a single source of truth for all projects and marketing materials.
The use of MRM leads to a notable increase in marketing productivity, as teams can execute more campaigns, hit project timelines, and reduce time lost to manual admin. MRM solutions also improve collaboration across internal teams and external partners, shorten approval cycles, and ensure marketing budgets are tracked against planned spend. Robust analytics allow marketers to measure marketing performance in real time, optimise future campaigns, and maximise ROI.
Who uses MRM software?
MRM tools are used by marketing operations teams, project managers, resource managers, and agency traffic managers to oversee resource allocation and campaign execution. They are also valuable for marketing leaders who need visibility into budgets, workloads, and marketing performance metrics.
What makes Admation the best MRM solution?
Admation provides a complete, integrated MRM solution that combines resource management, project management, time tracking, budgeting, and reporting in one platform. It supports digital asset management, approval workflows, and capacity planning so marketing teams can improve processes, optimise utilisation, and deliver more campaigns on time and on budget.
How does MRM integrate with other marketing technologies?
Many organisations want to know how MRM systems connect with other tools in the marketing technology stack, such as CRM, ERP, collaboration platforms, and analytics systems. A well-designed MRM solution provides end-to-end visibility, connecting financial plans, campaign schedules, marketing budgets, and content workflows.
Admation’s Marketing Resource Management (MRM) module is part of the same platform that also includes project management, marketing approval workflows, and digital asset management. This gives marketing teams a complete solution in one system — without the need to integrate separate project management software, approval tools, or DAM platforms. Where needed, Admation can still connect with other marketing technologies, creating a cohesive ecosystem that streamlines workflows, centralises marketing assets, and improves overall marketing performance.
