It’s a simple fact, marketing has always been important for any business to drive sales, improve brand awareness and achieve success. Today, it’s more important than ever in times where a competitive market expects more innovation, more creativity, and better engagement.
But here’s the problem, it isn’t getting any easier. Marketers have to deal with countless meetings, tighter deadlines, and increasing demands, all while they have to manage their workflow and monitor campaigns to deliver the results clients, or their business demand.
Because of this, it’s increasingly important that teams have an efficient marketing approval process to better manage their campaigns and streamline the workflow.
But what exactly is a marketingapproval workflowand why do you need one? Here, we’ll look at these questions in more detail and some of the benefits it offers.
In simple terms, amarketing approval workflowis a simple series of steps you follow to develop a marketingcampaign or project. In other words, it’s the road map that leads you from the moment you receive a brief until final approval of the campaign and it includes all the steps in between like gathering feedback, comparing old and new versions updated by design teams, and making sure all the right stakeholders sign off before the deadline.
So, when you design your marketing approval workflow you determine all the steps and identify all the dependencies, rules, and requirements that will take your project from its inception to its completion.
Read more Let?s face it, marketers now work harder than ever. This is due to a few reasons. For one, since the COVID-19 pandemic, more people are using the internet and social media than ever before. This means more people work online, shop online, and consume entertainment online. In turn, as a result of digital transformation, many businesses now also focus their marketing and selling efforts on digital channels.
Unfortunately, this also means there?s more competition between marketers to get their products in front of the right people at the right time. Simply put, marketers now have to put in more time and effort to stay relevant and reach their goals.
It?s thus easy to see why resourcing will be one of the main challenges for marketing teams going into the next year. Simply put, these teams will need the right people in the right positions to ensure success. The problem is that the demand for quality talent is expected to outstrip demand.
And that?s where freelancers come in. They give teams the ability to find the right talent when they need it. This simply means that, you?ll probably use freelancers at some stage in the future. And when you do, you?ll not only need to manage them but also your workflow and processes to ensure that you deliver high-quality, consistent results. Read more Let's face it, marketing content approvals can be challenging, especially if your team is working on multiple projects. Compounding the problem is the fact, after abuoyant post Covid-19 market we have moved into tougher times with a recession looming and competition increasing. As a result, marketers constantly need to find innovative ways to reach their audience and make an impact.
Yet, despite more competition, marketing budgets are declining sharply. So, in a sense, marketers are now working harder than before. The thing is, however, they should work smarter. If they can, they'll be more efficient and productive even with the challenges they're facing. To work smarter, though, they need the right tools. Read more 
