De-Risk your Marketing Risk and Compliance Process with Simple Admation

By Jodie Byass


What is the biggest problem most marketers face when it comes to meeting marketing risk and compliance requirements? The complexity of the regulations? The length of time it takes legal to get back to you? Failure to insert the relevant disclaimer?
In fact, an inconsistent marketing risk and compliance workflow or process that results in out-of-date documents being referenced is one of the most common problems enterprise marketing teams face. Workflow is where many marketing teams fall down on compliance. But imagine if there was a way to automate your marketing risk and compliance process?

At Simple, we have a lot of experience at solving this problem. Most marketers are keen to comply with the relevant advertising rules and standards. That means garden-variety human error is the biggest threat: adding the wrong disclaimer; or worse — identifying the correct disclaimer but picking up an out-of-date version; and failing to establish and follow consistent marketing compliance procedures.

So here’s how you can automate your marketing risk and compliance workflow in one place, from briefing to audit, and everything in between.


Documented marketing risk and compliance process

For audit purposes and regulatory compliance, demonstrating your commitment to adhering to marketing rules is crucial. A well-documented marketing risk and compliance process, complete with records of each step, is vital. In Admation, our comprehensive platform allows you to seamlessly navigate this process, ensuring that your marketing activities meet the necessary standards.

Within Admation, you can initiate your marketing brief, obtain the reverse brief from the agency, and efficiently mark up creative work. Our platform serves as a centralized hub where you can store all pertinent documents securely. Additionally, Admation facilitates the application of precise legal advice and seamlessly integrates relevant review, approval, and legal actions into your workflow. This end-to-end approach ensures that you fulfill every requirement on the marketing compliance checklist.

Moreover, Admation boasts an automatic audit trail feature. This feature captures and retains every interaction, comment, and file version throughout the workflow. This not only provides a comprehensive history of your marketing materials but also facilitates easy tracking and transparency for auditors. The automatic audit trail in Admation is a valuable asset, enhancing the overall efficiency and accountability of your marketing risk and compliance process.

In summary, Admation offers a solution for your marketing risk and compliance needs, ensuring a documented, traceable, and efficient workflow.


Reusable project templates with compliance built-in

Admation's platform empowers your marketing risk and compliance process with precision. By using customised project templates, you create a structured workflow, seamlessly incorporating essential steps. These templates ensure efficiency and consistency, vital for meeting compliance. Admation allows project checklists in templates as well as mandatory fields to enforce a consistent approach, reducing errors. This ensures a robust and standardized marketing risk and compliance process

The brief

Admation streamlines your agency communication. Utilize our marketing online brief templates to seamlessly brief your agency and receive the reverse brief effortlessly. Once you've signed off on the briefs, Admation securely stores them for your records.

Approved briefs become non-editable in the Admation platform, ensuring the integrity of your finalized agreements. This seamless process enhances collaboration and documentation within the Admation platform.


If your marketing team currently handles the review and approval process for your routine marketing activities through email, you might be expending valuable time daily. This often involves the time-consuming task of locating the appropriate approver.

With Admation, you can optimize your approval process by incorporating approval checklists and tiered approvals. Our platform automates the approval workflow, ensuring that your campaigns are directed to the right person each time, and progression occurs only after obtaining the necessary sign-off. This automated approach not only saves time but also enhances efficiency in managing approvals within the Admation system.


One source of truth

You can also capture and keep updated and accessible the information the whole team needs to be compliant — such as your up-to-date stakeholder approvals matrix. That means everyone will have the right information about approvers across the organization in one centralized location.

Similarly, you can capture your regulatory guidebook, and ensure there is one central, updated version — meaning once legal has updated marketing on changes to the rules, no one needs to be in any doubt about what has changed, removing the all-too-common problem of team members mistakenly referencing an out-of-date version.


Version control and audit trail

Requesting, searching for, and applying the most recent amendment instructions can also be problematic. Your team is probably also spending time following up, searching for updated assets, and re-sending approval requests.

And you can bet that some of the time, the wrong version will go out. It’s also almost impossible to track without a marketing approval solution platform that captures markup instructions, comments, links, and files, and retains them. In Admation, every version of your work or brand asset is also captured, making it easy for your CMO and the auditors to follow the end-to-end workflow and campaign progression.



If your marketing risk and compliance procedures are stuck on paper, you’ll have to find somewhere to file and store hard copies of your campaigns. Admation removes that problem with our digital asset manager, or DAM, which automatically stores all your files in one central location, making it easy for you to pick up and re-use the correct, approved version.


Automated marketing risk and legal review

Only when your marketing materials have gone through the templated marketing compliance workflow — including feedback and sign-off from risk and legal – will your team be able to complete final sign-off and send the work to be distributed, completing the compliance loop and keeping your brand on the right side of the regulators.


Audits made easy

When faced with auditors, you won't endure the daunting task of sifting through departed colleagues' emails in search of amendment instructions and sign-offs. This alleviates the potential nightmare, saving your team days of work and preserving valuable time and resources that would otherwise be lost in unproductive efforts.

In conclusion, harnessing the power of Admation's cutting-edge solutions can profoundly streamline and automate your marketing risk and compliance workflow. Admation provides a comprehensive suite of features, from seamless document management to automated approvals, ensuring efficiency and strict adherence to compliance standards. To experience firsthand the transformative impact of Admation on your marketing processes, take the next step and book a demo today. Elevate your marketing operations with simplicity, precision, and effectiveness through Admation's advanced capabilities.