Simple Asset Manager: Find, Approve and Distribute the Right Assets — Every Time
A digital asset management platform that goes beyond storage. Simple Asset Manager centralises all brand and digital assets in one AI-powered library — with built-in approvals, compliance controls and secure distribution — so every team always works from the latest, approved version.
Organise & Find
AI-assisted tagging, OCR search and custom metadata ensure every asset is found in seconds — by anyone on the team, across every file type.
Approve & Control
Built-in approval workflows and compliance checklists ensure only reviewed, signed-off assets reach your teams. Every decision recorded, every version locked.
Distribute & Protect
Share assets securely with internal and external stakeholders directly from the DAM — with role-based permissions and a full audit trail on every download.
Our Customers
Centralised Storage & AI Search: Every Asset, Always Findable
The average marketing team wastes hours each week tracking down the right version of an asset. Simple Asset Manager eliminates that problem — a single, searchable repository where every approved asset lives, tagged and ready to use.
• All brand and digital assets in one secure, centralised library — every file type.
• AI-assisted tagging automatically assigns keywords and metadata — reducing manual effort.
• OCR makes text within images and PDFs fully searchable.
• Custom metadata taxonomy built around the way your team actually searches.
• Expiry dates and watermarks enforce licence compliance automatically.
• Teams always access current, approved assets — no parallel folders, no emailed files.
Explore Simple Asset Manager's digital asset management capabilities, or read about what to look for when selecting a DAM platform.
Approvals & Compliance: Only Approved Assets Reach Market
Simple Asset Manager is more than a storage tool — it has a full approval workflow and compliance framework built in. For brands in regulated industries, every asset entering the library has been reviewed, signed off and recorded before any team can access or distribute it.
• Multi-tier approval workflows — assets routed to the right reviewers before publication.
• Approval checklists ensure specific compliance checks are confirmed before sign-off.
• Automated audit trail records every upload, approval, access and download event.
• Usage rights and licence expiry controls — assets withdrawn automatically at the right time.
• Role-based permissions restrict access — only authorised users can view, download or share.
For regulated industries, see how Simple Asset Manager supports marketing compliance. For teams who also need workflow management, Asset Manager integrates directly with Simple Admation.
Control & Brand Consistency: Every Asset, On Brand
Brand consistency breaks down when different teams use different versions of the same asset. Simple Asset Manager ensures every stakeholder — internal teams, agencies, partners — works from the same approved source, in the same format, with the same usage rules applied.
• Version control — only the latest approved version can be accessed and distributed.
• Full version history maintained — compare, track changes and roll back if needed.
• Permission-based sharing for external agencies — they see only what they're authorised to use.
• Share assets and collections directly from the DAM — no email attachments, no risk.
• Collections allow teams to curate and share campaign sets, seasonal kits and variants.
Learn more about how Simple Asset Manager supports brand management — or see how Simple Brand Manager complements Asset Manager for brand guidelines and identity governance.
Efficiency & Distribution: More Value from Every Asset
Creating assets is expensive. Simple Asset Manager ensures teams extract maximum value from every piece of content — repurposing, reformatting and redistributing quickly, with the governance controls that keep every version compliant.
• Bulk upload with metadata, keywords and permissions applied in one action.
• Automatic image transcoding resizes and reformats to channel-specific requirements.
• Repurpose approved assets for new campaigns — re-run and localise without starting over.
• Download assets in any required format directly — no external conversion tools needed.
• Full download history shows who accessed which assets and when.
Download the Buyer's Guide to Digital Asset Management or read why Simple Asset Manager was named best DAM software by a leading software directory.
Asset Manager – Features
AI Search
Easily search and find brand assets including images, video, document by tags and meta-data.
Approvals
Intuitive approval workflow tools enable assets to be reviewed and approved within Asset Manager.
Central Asset Storage
A single source of truth to store and organise all brand asset including images, logos, video, documents and files of all file types.
Distribution
Securely share assets directly with both internally and externally stakeholders.
File Transcoding
Built-in image transcoding allows you to automatically convert images to any size and format you require for any purpose.
Permissions
Control access and usage permissions to ensure only the right people access approved assets relevant to them.
Tagging + Meta Data
Intuitive tagging powered by AI tagging and machine learning to automatically tag assets with relevant key words.
Version Control
Manage asset versions within the tools to ensure only current versions can be accessed and distributed.
Usage Rights
Manage assets usage rights and expiry to maintain control and avoid copyright issues.
See Simple Asset Manager in Action.
Book an interactive Product Tour.
Frequently Asked Questions
What is Simple Asset Manager?
Simple Asset Manager is a digital asset management (DAM) platform that centralises all brand and marketing assets — logos, images, video, templates, documents and creative files — in one secure, searchable library. It provides a single source of truth so every team always accesses the latest, approved version of every asset. Unlike basic storage solutions, Simple Asset Manager includes AI-assisted tagging and OCR search, built-in approval workflows, compliance controls, usage rights management and secure distribution tools. It is designed for marketing teams, brand managers and compliance-sensitive organisations that need to manage and distribute assets with governance and control.
Why choose Simple Asset Manager over a basic file storage solution?
Basic storage tools — shared drives, Dropbox, Google Drive — are built for file access, not asset governance. Simple Asset Manager is purpose-built for marketing and brand teams that need more than a place to store files. It includes AI-assisted tagging and OCR search so assets are found instantly. Built-in approval workflows mean assets are reviewed and signed off before teams can access them. Usage rights management automatically withdraws expired assets so teams never distribute content they no longer have licence to use. Role-based permissions control who can view, download and share each asset. And a full audit trail records every access, change and approval event — essential for compliance reporting that a shared drive cannot provide.
What challenges does Simple Asset Manager solve?
Simple Asset Manager addresses the core problems that slow marketing and brand teams down and create compliance exposure. Finding assets quickly is solved through AI-assisted tagging, OCR search and custom metadata that make every file findable by anyone on the team. Working from wrong or outdated versions is eliminated by version control and expiry management that ensure only current, approved assets are accessible. Compliance and usage rights risk is managed through approval workflows, checklists, licence expiry controlsand a complete audit trail. Unsafe file sharing is replaced by secure distribution directly from the DAM. Brand inconsistency is prevented by centralised approved asset storage with permission-based access for agencies and partners. And large volumes of video and mixed media are handled the same way as images and documents — tagged, searched, approved and governed through a single consistent workflow.
What file types and asset formats does Simple Asset Manager support?
Simple Asset Manager supports all major digital asset formats used by marketing and creative teams. This includes image files (JPEG, PNG, SVG, EPS, TIFF, GIF, WebP), video files (MP4, MOV, AVI, MKV), audio files (MP3, WAV, AAC), document formats (PDF, Word, PowerPoint, Excel), and creative design files including Adobe formats (PSD, AI, InDesign) and other creative source files. All file types are stored, tagged, searched and governed through the same workflow. The built-in file conversion tools allow assets to be output in channel-specific formats directly from the platform, without downloading and reformatting externally.
What is the difference between Simple Asset Manager and Simple Brand Manager?
Simple Asset Manager and Simple Brand Manager are separate products that serve complementary but distinct purposes. Simple Asset Manager is a full digital asset management platform — designed to store, manage, approve and distribute the complete range of an organisation’s marketing and brand assets. It handles large libraries of images, video, documents and creative files, with built-in approval workflows, AI search, compliance controls and secure distribution. Simple Brand Manager is a brand identity and guidelines hub — focused specifically on storing and sharing brand identity elements such as logos, colours, typography and brand guidelines. In practice, many organisations use both: Brand Manager as the brand identity reference hub, and Asset Manager as the operational DAM for campaign assets, production files and distributed content.
Does Simple Asset Manager support compliance in regulated industries?
Yes. Simple Asset Manager includes a suite of features specifically designed for compliance in regulated industries such as financial services, insurance, health and retail. These include multi-tier approval workflows that ensure assets are reviewed before publication, customisable approval checklists that require specific compliance checks before sign-off, licence expiry and usage rights controls that automatically withdraw assets at the right time, and a full audit trail recording every upload, approval, access and download event. For organisations subject to regulatory review, Simple Asset Manager can generate metadata summary reports and export complete asset histories — providing the documentation compliance and legal teams need for audits or investigations. See Marketing Compliance Software for full compliance capabilities. Customers in regulated industries include Chiesi, Maxxia and Choice Hotels.
How does Simple Asset Manager integrate with Simple Admation?
Simple Asset Manager integrates directly with Simple Admation, Simple’s marketing approval and project management platform. When campaign assets are approved in Admation, they can be published into the Asset Manager library — ensuring only final, compliant materials are stored and made available to teams. This integration creates an end-to-end workflow: campaign briefs and assets are managed and approved in Admation, then governed and distributed from Asset Manager. Both products can also be used independently — Asset Manager as a standalone DAM, or Admation as a standalone approval and workflow tool.