Category Listing
Marketing Operations Software for Any Industry
Marketing operations are a complex mix of project planning and workflow, resource management, digital asset management, e-commerce content solutions and more. Whether you want to align and simplify, connect and collaborate, approve and distribute, or monitor and plan, Simple has the right solution for every category, configurable for your level of complexity and scale.
Approval Workflow
Approval overview and lists keep track of the project status. Batch approval, checklists, reminders and deadlines, keeps project on target. Online proofing and mark-up tools give clear feedback. Version control and audit trails ensure compliance. Reporting features provide valuable insights.
Brand Management
Maintain brand consistency and control with a centralised brand management system. Store, organise, and update brand guidelines, logos, fonts, colours, and marketing assets in one secure location. Ensure teams, agencies, and external partners always access the latest, approved materials while protecting brand integrity with permission-based access, version control, and compliance tracking.
Creative Briefing
Structure how marketing projects begin by replacing ad‑hoc documents with custom templates and mandatory fields, ensuring briefs include objectives, deliverables, deadlines, compliance needs and stakeholder info. Route briefs through approval workflows and keep them connected to the project, reducing confusion and revisions.
Digital Asset Management
Centralise approved digital assets in a ‘single source of truth’. Store, tag, retrieve, reformat, approve and distribute digital assets into multiple marketing channels and locations. AI tagging , OCR aided search saves time finding the right asset. Automatic file conversion repurposes assets with ease. Rights and permission management controls access and use. Full audit trail keeps you informed on asset use.
Marketing Compliance
Navigate the complex landscape of marketing regulations and mitigate potential risks. Maintain compliance with industry standards and protect brand reputation with approval workflows, automated audit trails, checklists, approval checklists, online proofing and tiered approvals.
Marketing Project Management
Manage campaigns from start to finish by aligning processes with templates and pre-defined pathways. Reap greater efficiency with online briefs, project calendars, review and approval workflows, task management, and reporting tools. Connect every stakeholder with collaborative tools on one platform. Personalised dashboard give you a complete visibility of every project.
Marketing Resource Management
Maximise output with task management to assign jobs to the right skill, use resource template to organise teams for entire projects and time trackers to monitor productivity. Scheduling tools and project calendars spot delays early and keep projects on track. Plan resources for future projects so you never miss a step.
Online Proofing
Centralise creative review and approval in a digital workspace, letting teams upload, annotate, comment on and compare versions of assets like images, PDFs and videos. It replaces scattered feedback, improves collaboration, speeds up approvals, reduces revisions, and maintains version history and compliance transparency for marketing and creative workflows.
Product Information Management
Store production information such as copy, images, icons and videos. Add details such as click-n-collect and delivery timeframes. Integrate with your ERP such as SAP, Pronto, RMS and more. Publish content to your website and other marketplaces. Add Marketing Enriched Product Content to drive e-commerce.
Retail Marketing
Create rich product information in one central repository and synch the information to promotions, events and marketplaces by simply updating the master data. Create retail marketing promotions swiftly with templates and mud maps and get your products to market faster. Retailpath is a single integrated solution from vendor management to marketplace.
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