Introduction to the Client
Mondelēz International, one of the world's largest snack companies, manages an impressive portfolio of over 30 iconic brands, including Cadbury, Oreo, Toblerone, Ritz, and Philadelphia. Renowned for its commitment to providing high-quality snacks, Mondelēz International is also at the forefront of sustainable ingredients and packaging initiatives.
Selecting Admation for Global Marketing Approvals
Operating in more than 150 countries, Mondelēz International sought an approval workflow solution to streamline LEGAL approvals for various marketing materials, including packaging, POS material, digital content, and television advertising. The system needed to offer high-level visibility, improve accuracy, and be adaptable to each region's unique marketing workflows.
In 2016, Admation successfully responded to Mondelēz International's software tender. As a result, admation was chosen to replace two legacy systems in North and South America. Furthermore, it was implemented across marketing departments in AMEA, Europe, and APAC.
Post-Implementation of Admation
The implementation of Admation brought about significant improvements for Mondelēz International:
•Admation empowered each regional marketing department to create customised approval workflows tailored to their specific requirements.
•Head Office gained administrator rights, allowing them to oversee all work across every department.
•Admation now serves over 1,200 users across all regions, processing an average of 200+ approvals per week across various media globally.
Admation Features that Streamlined Mondelēz International's Marketing Approvals
Admation introduced several features that streamlined Mondelēz International's marketing approval process:
•Approval Checklists: These checklists ensure that all necessary items are reviewed and approved by marketing before content/collateral is approved.
•Customised Approval Pathways: Admation enables the routing of approvals through unique and dedicated frameworks.
•Online Proofing: Reviewers can use online tools to mark up files, enhancing clarity and accuracy.
•Audit Trail of Approvals: Each marketing department can archive and access approval records for up to four years, meeting compliance requirements.
•Ad Storage Library: A secure repository for storing final, approved assets.
•Customised Work-in-Progress (WIP) Reports: Admation facilitates the generation of daily, weekly, and monthly reports.
Benefits of Implementing Admation for Mondelēz International
The benefits of implementing Admation have been manifold for Mondelēz International:
•Regional Legal teams gained more control and visibility over approvals through failsafe checklists that ensure all correct information reaches the market.
•Artwork revisions were significantly reduced, leading to cost-effective and efficient improvements throughout the marketing approval workflow.
•The Ad Storage Library provided a secure location for marketers to store final assets, enabling quick and easy sharing across departments and regions. It also offers a download history for asset tracking and monitoring.
•The brand improved its marketing compliance with streamlined approvals and an automatic audit trail of work.
Mondelēz International recently extended its initial 3-year agreement with Admation, and we look forward to a long and productive relationship with the brand.