Havaianas

Originally created in 1962 in Brazil, and inspired by the Japanese Zori sandal, Havaianas has become a truly global brand, well-known for its innovative sandals. After a pair of their sandals made their runway debut in John Paul Gautier’s fashion show in 1999, Havaianas became increasingly popular around the world.

As such, the company started official distribution of their products in Australia, Spain, Portugal, Italy, France, England, the USA, the Dominican Republic, and Japan. In fact, nowadays, its sandals can be found in over 100 countries around the world.

Understandably, to effectively market its products, Havaianas uses innovative marketing strategies that employ a number of campaigns in many regions at any given time. This resulted in several marketing challenges, not least of which being inefficient briefing and approval processes.

Havaianas’ inefficient briefing and approval processes were mainly because it was managing all its creative projects via email approvals, Excel spreadsheets, and PDF markups. Essentially, they were relying on out of date and not-fit-for purpose tools. As such, its marketing team struggled to develop consistent briefs that could effectively capture the requirements of a project while still being in line with the requirements of every country.

To solve these challenges, the company searched for a solution that would allow their sales and marketing teams to streamline their marketing processes and make them more efficient.

Simple Admation provided all the features Havaianas needed to increase efficiency and productivity across their marketing operations. As a complete marketing project management tool, Admation aims to eliminate manual tasks, streamline reviews and approvals, and improve marketing compliance.

As such, it provides online briefing features that simplify the briefing process and make deadlines clear. It also provides a calendar view to promote transparency across the business and allows anyone on the marketing team to know the status of a project and identify any roadblocks before they cause delays.

Admation’s online approval features also make it easier to review and approve assets and create a full audit trail of all feedback and actions taken by everyone on the team. And once approved, its storage and asset management features simplify the process of not only storing but also finding artwork.

One of the major benefits of Admation is that it provided the marketing team with a simplified, more consistent briefing process. As a result, they have all the information they need from the outset, which, in turn, speeds up time to market and reduces delays.

Another benefit is that Admation gives Havaianas increased visibility over its projects and deliverables in process. This streamlines the approval process in that everyone on the marketing team knows where every project is in the pipeline, what actions need to be taken, what has been done and who needs to approve an asset.

Ultimately, Admation’s Marketing Project Management Solution has transformed Havaianas’s global marketing operations and processes.