Love Spreadsheets? Now There’s a Smarter, Faster Way to Run Campaigns in Admation

Spreadsheets. Love them or loathe them, they’re still one of the most-used tools in marketing. Despite the rise of sophisticated marketing project management software, many teams still rely on spreadsheets to plan campaigns, track deliverables, and manage creative workflows.

And it’s no surprise. Spreadsheets are fast, familiar, and flexible. You can duplicate rows, bulk-edit data, and sort information in seconds. When deadlines are tight and campaign data is constantly changing, they often feel like the fastest way to get control of your work.

But there’s a catch. Spreadsheets used outside of your creative project management platform can create problems. Data becomes disconnected. Version control disappears. And approvals, deadlines, and compliance checks fall through the cracks.

That’s why we’ve taken the best parts of spreadsheets—and brought them into Admation.

Introducing Spreadsheet View in Admation

At Admation, we’ve always believed that the best marketing project management software should balance structure with flexibility. While your workflow needs consistency and control, the way you manage the details should be fast, intuitive, and adaptable.

That’s exactly what Spreadsheet View delivers.

Spreadsheet View brings a new level of efficiency to how marketing teams manage deliverables—especially in complex, high-volume campaigns. It’s a dynamic, editable interface that mirrors the ease of a traditional spreadsheet, but with all the structure and governance of the Admation platform behind it.

You no longer need to export project data into offline spreadsheets to make bulk edits. Instead, you can do it all directly inside Admation—so every change is saved, trackable, and immediately reflected across your creative project management workflow.

Spreadsheet View is ideal for:

• Large marketing teams managing dozens—or even hundreds—of campaigns at once
• Creative operations roles that need to maintain consistency across campaign metadata
• Project leads looking for a faster way to adjust dates, naming conventions, and phasing
• Anyone duplicating and adapting seasonal campaigns with similar deliverable structures

This isn’t just a new feature—it’s a new way to work faster, with fewer manual steps, and more confidence in your data.

 

Key Features of Spreadsheet View

Here’s a closer look at what makes Spreadsheet View a powerful addition to your marketing project management toolkit:

Full List View of All Deliverables

See every deliverable in your project in a single scrollable table. No more clicking through sub-projects or digging through nested folders. Instantly get a birds-eye view of your campaign assets—from digital banners to brochures and everything in between.

 

Copy + Paste Functionality

Use keyboard shortcuts (Command+C / Command+V) to copy data between rows or down a column. If you're updating deadlines or campaign phases across 50+ assets, this feature alone can save hours of admin.

 

Inline Editing for Fast Updates

Edit key details directly in the table view:

• Deliverable Name
• Deliverable Type
• Overview
• Specifications
• Phase
• Supply Deadline
• Live Date

Perfect for teams managing changing timelines, renaming deliverables at scale, or aligning metadata across large campaigns.

 

Find & Replace Tool

Need to rename 30 deliverables that contain the word “2024 to “2025”? The Find & Replace function makes bulk name updates fast, accurate, and repeatable—especially useful when duplicating campaign structures.

 

Seamless Integration with Admation Workflows

All changes made in Spreadsheet View are instantly reflected across the rest of your project—briefs, approval workflows, asset timelines, and audit trails. No need to sync files or re-enter data. Everything stays connected, secure, and compliant.

 

Built-In Governance & Compliance

Unlike offline spreadsheets, Admation’s Spreadsheet View retains all the checks and balances of your platform:

• Changes are permission-controlled
• Project data remains versioned and auditable
• You maintain full transparency for legal and marketing compliance

This ensures you get the speed of spreadsheets without the risk.

 

Real-World Use Case: High-Volume Creative Projects

One of our enterprise clients runs hundreds of marketing campaigns each year. For them, each campaign may include anywhere from 50 to over 300 deliverables—ranging from digital ads and in-store signage to EDMs, social assets and point-of-sale collateral.

Before Spreadsheet View, updating campaign deliverables often involved manually updating campaign data—such as dates, naming conventions, and metadata—across large volumes of deliverables.

Now, with Spreadsheet View, that work happens efficiently with Admation:

• Timelines and metadata can be copied down a column in seconds
• Deadlines are updated across dozens of deliverables at once
• Consistency is maintained, reducing errors in naming, phases, and launch dates

The result? Huge time savings for project teams and creative resources, fewer mistakes, and more accurate reporting. It’s a clear example of creative project management being done better—with less overhead and more confidence in the data.

 

Use Case: Retail Campaign Rollouts

Retail marketers are known for their fast pace and high frequency of campaigns—Black Friday, Mother’s Day, EOFY, Christmas. Often, these campaigns follow similar structures year to year, but the dates and deliverables need to be updated to match the new schedule.

Spreadsheet View makes it easy to:

• Duplicate a past campaign, including all deliverables and structure
• Bulk update dates, deadlines, and names using Find & Replace
• Quickly align timelines across every asset in the campaign
• Prepare a campaign for re-approval—all within minutes

This kind of workflow used to take days. Now it’s done in hours, helping marketing project managers get ahead of the curve and focus more on strategy and less on spreadsheet admin.

 

How This Supports Better Campaign Management

Spreadsheet View isn’t just about convenience—it’s about giving marketing and brand teams the ability to manage campaigns at scale without sacrificing control. Here's how it aligns with your broader goals:

• Improved speed: Update 50+ deliverables in minutes, not hours.
• Data consistency: Reduce manual entry and standardise asset naming, phases, and delivery milestones.
• Project visibility: View everything in one place—no more toggling between sub-projects or tabs.
• Integrated workflows: Changes made in Spreadsheet View are reflected across Admation, preserving audit trails and compliance history.

This makes it a powerful tool for any team using Admation for campaign management—especially those managing multi-channel campaigns, large-scale seasonal rollouts, or complex approval processes.

 

For Teams Who Love a Spreadsheet (But Need Something Better)

We know spreadsheets aren’t going away. They’re quick, they’re customisable, and they’ve helped marketers stay organised for decades.

But they were never built for managing marketing projects. They weren’t designed for collaboration, approvals, or compliance.

That’s where Admation comes in. With features like built-in brief templates, online proofing, approval workflows, and now Spreadsheet View, Admation gives marketers the tools they need to work efficiently and stay compliant.

It’s project management for creatives—made simpler, smarter, and faster.

 

Ready to Try It?

Spreadsheet View is now live in Admation. Whether you're editing 10 deliverables or 200, it's designed to help you do it faster—with fewer clicks, and more confidence in your campaign data.

See it in Action -  Watch the demo video