Faster Product Publishing to Shopify: Retailpath’s PIM Just Got Smarter

By Jodie Byass

Retailpath’s enhanced Product Information Management (PIM) platform now enables retail marketing teams to push product data and digital assets directly to Shopify—automating product specs, images, and campaign content to accelerate eCommerce delivery.

What Is Retailpath? A Smarter Way to Manage Retail Product Content

Simple's Retailpath is an integrated retail marketing and product information management platform designed to help retailers manage everything from vendor onboarding to promotional execution—across both traditional print and digital + e-commerce channels.

Built specifically for complex retail environments, Retailpath brings together product libraries, PIM (Product Information Management) tools, and creative workflows into one connected platform. It supports marketing, merchandise, and eCommerce teams by providing a single source of truth for product data, specifications, images, video, and campaign assets. The platform includes features like approval workflows, digital templates, campaign planning, and studio-ready briefs to ensure speed, accuracy and compliance in every promotion.

RetailPath - Retail Marketing Ecommerce

Retailpath is trusted by major Australian retailers such as The Good Guys, Spotlight, Baby Bunting, Mitre 10, Betta, and IGA to name a few —making it the go-to solution for retail product management at scale.

Now Integrated with Shopify: Push Products to Market Faster

In a major product upgrade, Retailpath now integrates directly with Shopify, allowing users to push product information, digital assets and campaign content to their eCommerce storefronts in just a few clicks. The new Shopify integration simplifies the previously manual and error-prone task of getting product content online.

This development is already in use with one of Retailpath’s national retail clients and marks a significant step in helping retailers unify their product content management and eCommerce marketing workflows.

New Features Powering Shopify Integration

To enable a seamless connection between Retailpath’s PIM and Shopify, Automaton developed a suite of automation and data tools, including:

Shopify-ready data structure: Automatically restructure product specs and attributes to match Shopify’s schema.
Image automation: Generate multiple image formats (desktop, mobile) and dimension visuals based on product categories and specs—e.g., TVs with and without stands.
Smart data migration: Translate and map product category attributes while preserving original data, allowing teams to shift SKUs between categories with ease.
API efficiency: Push only validated, up-to-date product information to Shopify, optimising performance while maintaining data accuracy.

These tools reduce friction and speed up time-to-market—whether you're updating an existing product catalogue or launching a new digital range.

Retail Marketing Teams Work Smarter with PIM at the Core

Retailpath’s PIM capabilities allow retail marketing and merchandise teams to centralise their product information, store detailed content, and create a rich product library with:

Core product details: Name, description, SKU, price, product specs, and category data.
Media assets: Images, videos, swatches, and icons—all housed in a built-in digital asset manager (DAM).
Marketing copy and disclaimers: Customisable by channel, audience, or promotion.
Templates and mud maps: For catalogues, eDMs and printed flyers, with drag-and-drop functionality.
Studio-ready briefs: Auto-generated InDesign files to fast-track artwork creation.
Change logs: Audit trails for price updates, copy changes, and version control.

This integrated approach gives teams the tools they need to manage retail promotions and eCommerce content more efficiently—and with less reliance on external systems or agencies.

Vendor to Marketplace in a Single Platform

With Retailpath, product onboarding can start at the vendor level. Vendors can upload product specs, images and supporting content directly to the platform using pre-defined formats or batch upload tools. The system automatically validates data at upload and prompts vendors to correct any issues—improving data quality and speed.

Once approved, the product information flows into retail promotions, catalogue templates and now, seamlessly into Shopify listings. Marketing and merchandise teams can select approved product content from the product library, create customised marketing profiles, and publish to eCommerce faster than ever.

Why It Matters: Faster Campaigns, Fewer Errors, Better Customer Experience

For large retailers, managing thousands of SKUs and multiple promotions at once is a complex challenge. Without a connected system, errors, duplication, and compliance issues are common. Retailpath addresses this by:

Centralising product data and marketing assets in one PIM-powered library.
Enabling teams to self-serve accurate product specs and assets on demand.
Automating workflows for approvals, design and eCommerce publishing.
Maintaining consistency in product content across catalogue, web, and marketplace.

This results in more accurate campaigns, faster go-live times, and a consistent product experience for customers—no matter where they shop.

Already Delivering Value for Retail Teams

The enhanced Shopify publishing capabilities were developed in partnership with a national retail client undertaking a major eCommerce transition. The project focused on restructuring product data to align with Shopify’s requirements, automating dimension-based image creation, and simplifying how category attributes were managed in Retailpath.

While these capabilities were built to meet the unique needs of that retailer, they showcase how Retailpath can be configured to support similar requirements for other businesses. These solutions are now available to other Retailpath clients following consultation, offering a tailored approach for teams looking to streamline their eCommerce workflows and improve product data quality.

Flexible and Future-Ready Retail Marketing

Retailpath continues to grow as a robust solution for managing retail product content and marketing workflows. While the platform already supports a wide range of campaign, asset, and product management needs, it’s also designed to evolve with each retailer’s unique requirements.

The Simple development team works closely with clients to configure Retailpath for their specific environment—whether that involves supporting other eCommerce platforms, adapting data workflows, or building automation into existing processes. This flexibility ensures Retailpath remains a future-ready solution capable of scaling and adapting as retail strategies and channels change.

Book a Demo: See Retailpath in Action

If your retail or eCommerce team is juggling product data across spreadsheets, design systems, and disconnected tools, Retailpath can simplify your workflow.

Book a demo to explore how Retailpath’s PIM, eCommerce integration, and marketing automation tools can help you deliver retail campaigns faster, with more consistency and less manual effort.