Blog

From marketing operations best practices to industry insights, the Simple blog delves into all things relating to managing marketing projects, brand assets and technology.

Admation's new drag and drop feature streamlines marketing approval process

At admation, we strive to continuously improve our software, to ensureour user experience is 'getting better all the time'. Many of the updates and improvements our product team deliver come from our client's feedbackand requests.As an agile development team, we are able to quickly respond to these needs and deliver these changes. This is one of Admation's point of difference as a technology provider. This month, we delivered of heap of improvements across the software that collectively make admation more intuitive and continue tostreamline the approval process. However, the feature I am most excited to announce is theDrag and Drop file upload. Now when you are uploading files toadmation, youcan utilise thisDrag and Drop file upload. Rather than using the traditional browse and navigate method to upload a file, yousimply drag a file onto the admation screento upload the document to the project. Currently, this new feature can be accessed in thefollowing areas of admation: Uploading of multiple deliverable artworks during the New Project/Deliverable creation wizard Uploading of a single artwork on the Details tab of a deliverable Uploading artwork to many deliverables at the same time Uploading new assets to the Final Assets and Asset Library Our product team will continue to incorporate this new feature across otherareas of admation inthe coming months. Browser support for drag and drop file uploads is restricted to Apple Safari, Google Chrome, Firefox and Internet Explorer 10. All other browsers will revert to previous upload methods. To learn more about admation's key features and benefits, register for our webinar on demand now. {{cta('8d268aac-e480-4b8d-aa8c-1a2f72e2476c')}}

Selecting Approval Workflow Software at the wrong time is risky!!

Selecting approval workflow software or agency project management software in response to a requirement for a new business pitch seems like an easy fix. I recommend, however, that you proceed with caution. If your business pitch is successful, you could be setting yourself up for failure.

Stay in the driver?s seat when selecting project management software!

More and more brands are getting on board with project managment and approval workflow software. And why wouldn?t they? With inbuilt project management and online proofing tools and benefits such as greater transparency, better collaboration, less artwork revisions, staying on deadline and meeting budgets, it?s a no brainer.

Benefits of digital agencies adopting project management software

The good news coming out of the SoDA[1] Report on ?The State of Agency Workflow Management? is that 80% of the 170 agencies surveyed are utilising a version of project management software. ?Technology proves valuable to profit growth. 51% of the agencies using some type of ?Project Management Solution? stated an overall net profit increase. In addition, 38% claim a profit increase of 11% or more.? SoDA Report on ?The State of Agency Workflow Management?

Challenges faced by digital agencies not adopting project management software

Recently I ran into an old colleague, Penny, who has started working for a small to mid sized digital agency. I asked her how it was going and she told me the agency had experienced a significant increase in clients and projects over the past twelve months. While this is great news for any business, Penny went on to reveal her workplace was chaotic. During its growth, the agency had not implemented any real processes to keep work in check, and it was still using email for approvals and Dropbox for file transfers. To keep up with deadlines, overtime had become the norm for staff who were spending much of their time being reactive (not proactive) when it came to projects. The owner, Penny added, was still keen to take on more clients and projects.

Brand choose small digital agencies over traditional ad agencies

In 2014, digital marketing comprised 40% of the revenue made by US based ad agencies. These figures come as no surprise and echo a growing trend where brands are choosing small digital agencies over traditional ones for their online campaigns. The question then is: why are brands scaling back to smaller digital agencies to deliver their message?

Choosing the Right Marketing Project Management Software: A Stakeholder Collaboration Guide

Stakeholder Collaboration: Selecting the Perfect Creative Project Management Software Across the marketing industry, efficiency and collaboration are king. Creative Project Management Software or Marketing Project Management Software has become an essential tool for streamlining workflows, boosting team productivity, ensuring brand consistency and managing marketing compliance across marketing projects. However, selecting the right solution isn't a one-size-fits-all approach. This in-depth guide dives into the importance of stakeholder collaboration when choosing Creative Project Management Software. We'll explore the benefits for each department involved, delve into strategies for navigating differing priorities, and equip you with the knowledge to make an informed decision that empowers your entire team.

Choice Hotels Streamlines Marketing Workflow with Admation

Choice Hotels Australasia, Australasia?s largest hotel franchisors, representing the Econo Lodge, Comfort, Quality and Clarion brands and the Ascend Hotel Collection, needed an approval workflow solution that would streamline their marketing workflow. In their search for approval software that suited their requirements, they discovered admation. This is Choice Hotels experience of selecting and implementing admation across their marketing team.