{ "archivedAt": 0, "archivedInDashboard": false, "attachedStylesheets": [], "blogAuthorId": "58988865634", "categoryId": 3, "contentGroupId": "58019676252", "contentTypeCategory": 3, "created": "2021-11-24T16:16:16.237Z", "createdById": "27395176", "currentState": "PUBLISHED", "currentlyPublished": true, "domain": "", "enableGoogleAmpOutputOverride": false, "featuredImage": "https://20878613.fs1.hubspotusercontent-na1.net/hubfs/20878613/2022%20Blogs%20Images/18-AdobeStock_334127391.jpg", "featuredImageAltText": "", "htmlTitle": "9 ways to modernise your marketing plan", "id": "60451570868", "language": "en", "layoutSections": {}, "metaDescription": "Here we take a look at 9 ways to modernise your marketing plan", "name": "9 ways to modernise your marketing plan", "postBody": "

From balancing your marketing mix to zero-based budgeting and feasibility checks – we talk with Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the modern era. Watch it here

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