A Look Back at 2025 — A Year of Growth, Innovation and Collaboration at Simple

By Jodie Byass

As 2025 comes to a close, we’re reflecting on a year that’s seen strong growth, major product releases, and continued collaboration with the incredible marketing, creative and brand teams we’re proud to support.

At Simple, our mission remains unchanged — to make it easier for marketing and creative teams to manage projects, approvals and brand assets with confidence and control. This year, we’ve continued to evolve our platform to deliver on that promise.

Delivering New Features to Empower Marketers

Throughout the year, we’ve released several important enhancements across our integrated marketing operations suite — Admation, Simple Asset Manager, RetailPath and Brand Manager.

Some of the highlights include:

The New Admation Approval Centre
A completely redesigned experience built to simplify review and approval workflows. With faster batch actions, smarter filtering and enhanced search, marketing teams can now manage large volumes of approvals with greater visibility and speed.
Spreadsheet View for Project Management
A flexible new way to manage high-volume campaigns. Whether tracking hundreds of deliverables or duplicating seasonal campaigns, Spreadsheet View helps marketing and retail teams stay on top of every detail.
Simple Asset Manager Enhancements
Our digital asset management platform now features built-in approval integration, expiry and withdrawal management for compliance, and improved metadata control — ensuring only approved, compliant assets are published to market.
The Launch of Brand Manager
Designed to help brands centralise and protect their visual identity, Brand Manager brings together brand guidelines, assets, and templates into one secure, easy-to-manage hub.

Together, these upgrades strengthen our position as one of the most complete marketing project management and approval platforms in the market — helping teams manage creative workflows, maintain compliance, and deliver campaigns more efficiently.

Partnerships That Drive Progress

Our success this year wouldn’t be possible without the trust and collaboration of our clients. From retail to finance, health, insurance and education — we’ve continued to work alongside marketing and compliance teams who are transforming how they manage creative projects.

Each partnership represents shared progress — building smarter workflows, achieving faster turnarounds, and maintaining strong brand governance. We’re proud to support every team that chooses Simple.io as their partner in marketing operations.

Continuing Our Commitment to Service

Beyond product innovation, 2025 has also been a year of strengthening service and support.
We’ve refined our onboarding and configuration processes, expanded training content, and introduced new tools to improve communication and responsiveness. Every enhancement has been driven by one goal — to help our clients work more effectively and get the most value from their investment.

Looking Ahead to 2026

Next year, we’ll continue to invest in platform performance, automation and integration — helping marketing teams connect the dots between creative workflow, compliance and brand management.

Thank you to every client, partner and team member who has been part of our journey this year.
From all of us at Simple.io, we wish you a safe, happy and restful holiday season. Many of our team are taking a break over the holiday season but our support team will still be on hand if you need help during this period.
We look forward to achieving even more together in 2026.