Microsoft and Simple: A powerful combination
By Jodie Byass
As we ramp up our involvement with Microsoft, on whose technology we built our intelligent Marketing Operations platform, we were excited this week to see Simple featured on the Microsoft home page for Dynamics 365 for Marketing.
Simple was one of just three apps — from the hundreds of marketing technologies on Microsoft’s Appsource marketplace – that was featured to explain how Dynamics 365 can be extended to meet the unique needs of marketing teams.
It reflects Simple’s status as the first and only Marketing Operations platform enterprise platform totally built on Microsoft’s Power Platform and the fact that Simple is a Microsoft Premium Independent Software Vendor Partner.
As the Marketing Operations solution that natively integrates with both CRM and marketing automation software in the Microsoft ecosystem, Simple closes the loop to enable the seamless integration of sales and marketing process – as well as interactions with agencies, partners and vendors — on one data platform.
Simple, Dynamics 365 for Marketing and Dynamics 365 for Sales can be integrated to build out a single source of truth that is as broad as the marketing and sales process itself, and as deep as engagement with individual prospects and customers requires.
Simple’s intelligent Marketing Operations platform enables marketers to plan, review and optimise marketing activity across all touch points and measure the impact to create profitable customer experiences.
We enable marketing teams to centralise and provide visibility over marketing planning and budgets; to boost productivity by streamlining briefing, creative development, compliance and approval workflows; and to embed intelligence into marketing by connecting existing tools such as marketing automation and aligning them directly with strategic planning and marketing budgets.
This enables CMOs and CFOs to get a true picture of return on investment for the first time – as well as to help CIOs to drive use and ROI from the growing investment in martech.
Dynamics 365 for Marketing enables marketers to create and nurture leads, align sales and marketing, use data to make smarter decisions, and to innovate with a modern and adaptable CRM platform.
Our product extends Dynamics by offering briefing, workflow and approval templates and management, creative review and mark-up features and audit trail capture.
With Simple, our technology is embedded in every element of a marketing team’s work across all channels – not just digital marketing.
Within marketing team creative studios, Simple offers in-depth engagement based on their core creative campaign management across all channels.
As Simple is built on the Power Platform, our data and analytics utilises Microsoft Azure, leverages the functionality of Power BI and natively integrates with outputs from Dynamics 365 to deliver the marketing ROI intelligence to drive strategic decision-making.
We look forward to bringing you more information about how Simple and Microsoft are transforming marketing. Join our community to keep abreast of the latest updates.
Simple’s Marketing Operations Cloud enables marketing teams to plan, review and optimise seamless customer experiences across all touch points on one central platform for marketing. Reach out to a Simple representative for more information.