Marketing & Operations: Better Visibility of Processes

Marketing operations have become very intricate. It’s difficult to have clear visibility and control of plans and projects spread across products, regions and channels with traditional tools. Simple’s marketing technology solutions streamlines workflow, facilitates easy collaboration and ensures compliance so creative teams have the freedom to produce their best work.

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Control Marketing Operations with Simple

Entire operation in one solution

Well-run marketing operation have a single source of truth. Consolidate campaign planning, asset creation, approvals and compliance, and digital asset management in one place. Know the precise status of every project. Fix problems early, magnify successes. When you have clear visibility, you can drive a winning strategy.

Detailed online briefs

Align brief format across diverse campaigns. Kickstart any marketing project with a fast and reliable way of capturing every detail. Customise template to ensure the right information is always provided. Customise look and feel with logos and colours. Use customised PDF to download, share or get approvals for the brief.

Templated planning process

A detailed project plan results in superior outcomes. Use a template driven process to get consistency of detail in planning across projects, no matter how different. Reap downstream benefits with optimal resource utilisation, precise scheduling and better ROIs. Better planning is better preparedness.

Connect and Collaborate

You’ve hired teams for their talent. Now equip them with the tools to create their best work. Simplify workflow with optimal touchpoints. Allocate tasks and deadlines. Set permissions and access. Finalise assets with the online editing suite and a multilevel approval process. Brief to final asset - everything stays onboard.

Approvals and audit trails

Create a culture of compliance from within to protect brand value. Adding a multilevel approval process to the workflow means assets and their collateral get the right signoffs, timely. The audit trail records every change, bringing in accountability and providing evidence of process.

Reporting and Analytics

Make sense of reams of minute detail by collating it into data that informs. Customise reports, set distribution cadence and keep abreast of developments real-time. Use data visualisation for readability and impact. Whether you stay on track or make a manoeuvre – be confident you acted on insights.

Digital Asset Management

Get the most out of market ready assets. Manage them with a simple, intuitive storage structure. Find assets quickly with sophisticated tools like AI supported tagging. Localise content by reformatting on-the-fly with clever editing tools. Control access to assets with locks and permission settings.

Features

A Real-time Marketing Calendar

Feel empowered with a calendar view of all projects in progress. Know exactly what’s on so you can prioritise your resources well. The calendar automatically updates with new project creations, key date and deadlines changes. Forget spreadsheets and have greater visibility.

Document Management

Forget trawling through emails to locate the right document. Transform your marketing operations with all briefs, estimates, schedules, scripts and documents stored in one central location. With full version control and online approval there can be no confusion about the final, approved document.

Online Briefs

Online briefs guarantee your creative team gets the right information upfront. Custom mandatory fields capture the essential details. Duplicate briefs to reduce double handling. Custom briefing templates ensure that information collected is relevant for different projects.

Collate Feedback & Mark-up Online

Avoid all the things that can go wrong with email approvals by collating feedback in a shared, online collaborative space. No more conflicting artwork changes as all stakeholders can view others feedback. Online proofing tools and mark-ups take the guess work out of change requests.

Approvals Dashboard

View how approvals are tracking at a glance with a real-time Approvals Dashboard. You can ascertain the progress of work instantly with visual icons that tell you whether an approval is still pending or signed off. Eliminate manual follow up and reliance on emails.

Brief and Assign Tasks

Plan your resources with more accuracy using Task Assignment tools. With more visibility, you can assign and reassign tasks across projects to ensure resources are effectively utilised across the business. Automated messages minimise the chaos of managing disjointed teams and projects.